Having a vision is one thing. But it's what comes next—the risk-taking and recruiting, the sleepless nights and countless hours—that turn that dream into a reality. House Beautiful's 2020 Visionaries have done all that and then some, creating innovative brands and companies that will come to change the way we decorate.
With two decades of experience building lifestyle brands, Jill LaRue-Rieser had no trouble revolutionizing California Closets, a leader in organizing solutions for the home, as its SVP and chief merchandising officer. “We’re not only making people’s lives easier, but more beautiful,” says the executive, who spearheaded the company’s e-commerce platform launch and its latest offerings, which include the brand’s first customizable, modular storage collection (a Martha Stewart collaboration). “We’re seeing customers who move more often and don’t want a permanently installed closet,” says LaRue-Rieser, “but still want functionality.”
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