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Caitlyn used her Instagram account to announce the partnership — in the most fabulous way possible. (Photo: Instagram/caitlynjenner)
Can’t get enough Jenner makeup? You’re in luck — Caitlyn just announced a new lipstick partnership with MAC. The reality TV star posted a picture of an ad for the collaboration to Instagram, along with the caption: “I’m finally free to announce my partnership with @MACcosmetics! All sales of our lipstick shade, Finally Free, go toward improving transgender communities. Look for it in April!#MACCaitlynJenner.”
MAC’s site has more details: “Today, MAC is proud to announce a partnership with Caitlyn Jenner that begins with the April 7 launch, exclusively on maccosmetics.com, of a limited-edition Lipstick created by Caitlyn.”
All the proceeds from Jenner’s collab will support the transgender community — a cause for which the transgender personality has become a vocal champion over the past year. “One hundred percent of the sales from her signature shade, Finally Free, will benefit the MAC AIDS Fund Transgender Initiative to expand its support of much needed grants to organizations and programs dedicated to improving transgender lives,” MAC says.
“I realize that I’m in a position where I can help people who are really struggling by creating a platform and bringing exposure to the issue,” Jenner said in a statement to MAC.
As for why Jenner chose MAC, rather than coming out with her own line like daughter Kylie, she says, "MAC was the first to come to me. I knew the VIVA GLAM campaigns; I saw that the proceeds were going, in those cases, mainly to AIDS and HIV causes, and I was wondering if they were interested in doing something specifically geared toward trans issues because we need funding.”
Find more information on MAC’s site.