Following in the footsteps of celebrities like Taylor Swift and Blake Lively, Céline deleted its entire Instagram account this weekend to reveal its new logo. Now that Slimane has taken over as the brand's artistic, creative, and image director, Céline is heading in a new direction, and its starting with that inimitable name.
Most notably, the new Céline under Slimane comes with one key difference-the accent on the é has been erased, making the brand simply Celine.
In many ways, the loss of Céline's accent is akin to the rebrand that Slimane instigated at Yves Saint Laurent, changing the fashion house's name to simply Saint Laurent. It appears as though Slimane is keen to create a cleaner and simpler aesthetic with his rebranded Celine, which is likely to polarize fans.
As Celine's Instagram account announces (translated from the French), "The accent on the 'e' has been removed to enable a simplified and more balanced proportion, evoking the Celine collections of the 1960s where the accent wasn't used often."
Lady Gaga has already endorsed the brand's redesign, by carrying Hedi Slimane's first Celine bag in Paris, and posting about it all over Instagram. Personalized with her initials, it's thought that the design will hit the runway at Paris Fashion Week later this month, when Slimane debuts his inaugural collection for the brand.
As for what Celine's first three Instagram posts, which all feature gold, glittering fabric, mean for the brand remains to be seen:
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