Brooke Hogan Talks Body Shaming and Being Called a 'Tranny': 'We're Not All Mannequins'

Growing up in the spotlight on the VH1 reality show Hogan Knows Best exposed Brooke Hogan to tons of cruel body shaming.

“I’ve gotten, ‘Her jaw could crush rocks,’ and ‘She’s so tall she looks like a tranny,’ ” Hogan, 29, tells PEOPLE Now.

These days she isn’t bothered by the rude comments — largely because she knows her body type is all genetics.

“Being Hulk Hogan’s daughter, you definitely don’t come out 110 lbs. and petite,” Hogan says, laughing. “It’s always been that I’m muscular, I’m 5’10”.”

And with that experience behind her, she’s helping people feel better about themselves on her new Amazon show, The Fashion Hero, where dozens of regular people compete to model for four famous fashion designers.

“I’ve been called everything, so I personally connected to this mission, and I just think it’s so cool that we can start changing how people define beauty,” Hogan says about the show. “Because kids are literally killing themselves, or developing eating disorders, trying to fit into a box. We’re not all mannequins. There’s no possible way that we could live up to that standard. So it was like a passion project for me.”

One woman in particular reminded Hogan of herself.

“There was a girl who kind of went through something similar that was on the show, her name was Stacy, and she was telling me that people would call her Mount Everest, becayse she was kind of a bigger, taller girl. And she just started crying and I just instantly started feeling my 13-year-old self coming through even though I was supposed to be mentoring these people,” Hogan says. “I just cried every single day on set, it was like a baby being born every day.”