We Broke Down Exactly How Much $ Addison Rae Makes on TikTok and Insta, and WOW
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Remember back in 2019 when you had no idea who or what an "Addison Rae" was? Lol, probably not. Well, now she's one of the richest people made famous by social media, and that's thanks to a lot of factors, like her multi-film contract with Netflix, her clean makeup and skincare line, and her (somewhat questionable) singing career. As a result, Addison Rae's net worth has exploded along with her fame, which can mostly be credited to TikTok and Instagram. Oh, and also her friendship with Kourtney Kardashian, which is definitely not a PR stunt generated to boost both their brands, so don't even worry about it.
Anywaaaays, like many celebs before her, Addison monetizes social media by working with various brands and companies and has made millions in the process. Here's a breakdown of exactly how much money Addison Rae earns from each platform, plus her total net worth in 2023 from all of her other endeavors.
She's One of the Top Earners on TikTok
According to Forbes's most recent list of the top TikTok earners, Addison made $8.5 million from the app in 2021 alone, and was only beat out by Charli and Dixie D'Amelio. As you probs already know, the main way to make money from TikTok is through amassing huge numbers of followers, because math tells us that the more followers you have, the more brands will pay you to
pretend you like and endorse their product. Makes sense!
Addison provided some insight into TikTok's earning potential during a 2020 appearance on the VIEWS with David Dobrik & Jason Nash podcast, explaining that the most she's ever heard of someone making for a sponsored video is $90,000. She didn't say who made that much (or if it was her, for that matter) but added, "That's from what I know is, like, what someone's been offered." She also clarified that she doesn't automatically get paid every time she hops online to post a random TikTok, explaining that only "branded" posts earn her cash.
More recently, Hopper HQ revealed (via Just Jared) that Addison makes $65,200 per sponsored post.
She Earns Almost $156K per Insta Post
At least, according to HopperHQ’s latest Instagram Rich List, which claims Addison gets $219,000 per sponsored Insta post. Screaming.
Speaking of branded content! Since landing her first sponsorship with Fashion Nova, Addison has scooped up TONS of endorsement deals and partnerships with companies like Pandora, Vital Proteins, IPSY, and Alani Nu, among maaaany others. She's also had a partnership with American Eagle since 2020, and though it's unclear how much she makes from the brand, she def makes a lot of money for them. According to a Launchmetrics report, Addison scored AE an estimated $4.26 million in branded content earnings in just 2020 alone.
She Got a Huge Payday for He’s All That
Addison's acting debut on Netflix's He's All That garnered her a salary that was in the "low six-figure range," according to a source from the Hollywood Reporter, and she gets residuals from it, too. But! The cash flow doesn't stop there—Addy signed a multi-picture deal with the streaming giant, so not only will there be more movies starring her (hate it or love it!), but she'll receive *triple* the earnings of her first movie. Not too shabby.
And in February 2022, Addison announced her next big acting gig: a starring role in Paramount Players's Fashionista. It hasn't been revealed how much she's earning for the role, but we're going to take a wild guess and say a LOT.
She Has Deals With Spotify and Snapchat
In case you weren't aware, Addison has co-hosted a Spotify-exclusive podcast with her mother, Sheri Easterling, called That Was Fun? With Addison and Sheri (formerly called Mama Knows Best) since summer 2020. It's unclear how much the exclusive deal with Spotify earned Addison, but it feels fair to assume that it was pretty significant—especially considering the podcast's MASSIVE popularity.
Oh, and in March 2022, the world was also introduced to Addison's 10-part Snap Originals series, Addison Rae Goes Home, which follows the social media star to her native Louisiana. Again, her earnings from the deal are a mystery, but no doubt added to her already impressive net worth.
And She Has Her Own Beauty Brand
In August 2020, Addison co-founded ITEM Beauty, which is a clean makeup and skincare brand created in partnership with Madeby Collective. Since its launch, she's introduced tons of new products, and in 2021, her beauty brand even became available to shop at Sephora, which is MAJOR. A few of our fave products, ICYWW:
Her latest entrepreneurial endeavor, you ask? A perfume brand called Addison Rae Fragrance, which she debuted along with her first fragrance line—the AF Collection by Addison Rae—in November 2021. Literally, when does she sleep??
So...How Much Is Addison Rae Worth?
According to Celebrity Net Worth, Addison Rae's net worth in 2023 is a reported $15 million—and apparently, she earned a casual $9 million in 2021 alone.
Oh, and we'd be remiss not to mention Addison's official merch and apparel, in case you feel compelled to own these shorts:
Soooo yeah. If you need us, we'll be crying over our bank account balance. Bye!!
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