Chances are, you've seen a Brock Collection design on the red carpet and immediately fell in love. The brand, which has been worn by major style icons such as Margot Robbie and Gabrielle Union, is well-known for its romantic dresses, which often feature ruffles, puff sleeves, and floral prints - all the things our whimsical, fairycore-loving dreams are made of.
Now, Brock Collection is collaborating with H&M, giving us the same dreamy pieces for a fraction of the price. Just looking at the full selection of corset tops, shoulder-tie dresses, and statement jewelry - all of which are available to shop now on hm.com - it's safe to say that designers Laura Vassar and Kristopher Brock did not hold back, and for that, we (and our wallets) are grateful.
We caught up with this talented duo over email prior to Brock Collection x H&M's launch, asking them to share the story on how the collaboration came to be, along with their picks for the pieces they're most excited about. Check out their answers, ahead, before heading to H&M to shop it all - before it sells out!
How did this collaboration come to be? Were you always fans of H&M?
Laura: "Yes, we are definitely fans! When H&M reached out, we were really just so excited by the opportunity. The whole process has really been so seamless."
How you were able to stay true to the brand yet design for a different customer at a lower price point? What were your goals there?
Kris: "The process of working with the H&M team was quite seamless - their teams are so talented and had a strong awareness of our brand. This was a really natural collaboration for us in working closely with their team and creating a collection that we were excited by. It is incredible for us to bring our brand to the reach of women that H&M has across the globe."
What were some details you knew you had to include?
Kris: "It was important for us that the collection feature some of our most popular silhouettes throughout the years. We really wanted to give our existing audience what we thought they would want from Brock Collection, but also styles that new customers would love! Like the denim, some of the corsetry, the slip dress, the ribbon details - these are all very Brock."
What are come pieces you're most excited about?
Kris: "My favorites are the cotton voile dress paired with the denim shirt - I really love the mix there."
Laura: "I love the slip dress. This is a style that has been many of our collections, and think it is so feminine and flattering on so many different women. I wear this style so much."
Which item do you think will sell out the fastest?
Laura: "I definitely think the dresses will be big hits - I love them all, but as I said, my personal favorite is the slip dress!"
What is your overall goal with this collaboration?
Laura: "The brand is reaching to such a broad range of women across the world and that was the most appealing factor of this collaboration to us. That is a reach we have never had before, and being able to make so many women feel confident and empowered in what they wear is a really beautiful notion to me."