The single most important step for longer looking lashes — according to more than 9,000 Amazon reviewers

Adrianna Barrionuevo
·5 min read

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Thousands swear by this affordable eyelash curler and some say it's a dupe for the high-end versions. (Photo: Amazon; Yahoo Lifestyle)
Thousands swear by this affordable eyelash curler and some say it's a dupe for the high-end versions. (Photo: Amazon; Yahoo Lifestyle)

Inspired by scissors and made with stainless steel, the eyelash curler doesn’t get nearly as much praise as mascara. But the classic beauty tool is actually the best way to achieve gorgeous lashes in just seconds.

And according to thousands of Amazon shoppers, the Brilliant Beauty Eyelash Curler is the must-have eyelash curler out there — and it’s just a cool $10. The affordable curler, available in three different colors, promises to deliver natural volume and curl without any uncomfortable tugging and pulling.

“Eyelash game changer!” raved one reviewer who says she has “super straight” lashes. “Decided to give this one a try based on the reviews and I'm glad I did!”

Its ergonomic body and perfectly-designed hinge make it easy for the user to achieve uniform pressure and allows for a longer curl surface. The result is an eye-opening effect and voluminous natural lashes.

Brilliant Beauty Eyelash Curler. (Photo: Amazon)
Brilliant Beauty Eyelash Curler. (Photo: Amazon)

But don’t just take our word for it: With more than 9,000 near-perfect reviews and an average 4.2-star rating, this beauty tool delivers on its promise.

“Brilliant Beauty Eyelash Curler is the best I have ever used. This product lives up to your expectations. Smooth, no pinching, no pulling, and so easy to use. I just used three, two-to-three-second gentle closes and my eyelashes looked better than they have in years,” explained one 5-star reviewer. “I am 79 years of age and have used numerous eyelash curler's over the years, but believe me, the Brilliant Beauty Eyelash Curler is the best one ever. I have my first Master's Degree in Cosmetology and know a good product when I find one. You will be most happy with this purchase.”

It won’t pinch lids or crimp lashes.

Many shoppers agree: This little tool does the trick, without tugging on your skin or pinching lash hairs into a 90-degree angle.

“This eyelash curler does its job well and with ease,” wrote a reviewer. “It gives your lashes a smooth, natural-looking curl; it doesn't kink or crimp them at all. The size and shape of this curler fit my eye quite well. It goes comfortably over all my lashes from corner to corner, and the curve aligns nicely with my eyelid. My eyes are average in size and aren't distinctive in shape, so I believe this curler would be generally comfortable for a lot of people. This curler works better than cheaper curlers I have tried. The price middle-of-the-road as far as curlers go, and I think its performance and the pretty metal finish make it worth it. Other reviews say it isn't a durable product. If I get at least a few months of use out of it, I will be satisfied.”

It’s a dupe for the pricey models.

A substantial group of happy customers also compare it to higher-end eyelash curlers, including one that goes for more than double the price.

“I have the Shu Uemura eyelash curler, but couldn't find any replacement pads for it, so I searched for a different curler with the same quality,” wrote one shopper. “The Brilliant Beauty eyelash curler produces the same results as the Shu Uemura for a fraction of the price. I have been using it every day for a month and am quite satisfied.”

“I've used many many different eyelash curlers in the past, including department store brands, drug store brands, Japanese brands, Chinese brands, etc. I must say that this is truly a top-notch that is comparable to the fancier ones in department stores,” explained another.

“The curvature was fitting and comfortable on my eyelid. It didn't tug on my eyelashes like many cheaper brands, and it gave my eyelashes a nice natural curl. The simple design and the rose gold color makes me love this curler even more! This will be a staple in my beauty collection from now on! I'll pat myself on the back on trusting a highly-reviewed product on Amazon even though it's an unknown brand. If a product has so many good and honest reviews, buy it, it's worth your money!”

You get more bang for your buck.

Don’t be fooled by the Brilliant Beauty Eyelash Curler’s $10 price point. The affordable tool comes with a satin travel pouch and two extra silicone refill pads.

“A lot of times you have a great product and have to buy any refills, this comes with not one, but two extra refills and that's very nice and extremely generous of Brilliant Beauty!” raved one fan. “Overall great eyelash curler and I will be a customer for life! Thank you!”

“The first pad hasn’t even worn out yet, and I’ve had it for a few months now. I’m very happy with the quality considering the great price,” wrote one customer.

Another added, “This curler is amazing for the price, never pinches, and great quality! I’ve used this daily for almost two years now, and customer service is outstanding as well when getting refills!”

The reviews quoted above reflect the most recent versions at the time of publication.

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