Would you buy your own engagement ring?

Weddings and engagements have become significantly less traditional of late, with brides opting to forgo more old-fashioned big day ‘rules’ in favour of a more modern approach.

But there’s one particular area in which tradition has seemingly held firm: the buying of the engagement ring.

Until now, the purchasing of a ring has been seen as the domain of the wannabe groom, but things have started to change with a recent trend seeing more women taking it upon themselves to buy their own engagement bling.

Yep, according to jewellers brides-to-be aren’t willing to risk that their sparkler lives up to expectations and instead are taking up the ring-buying reins by choosing and paying for their own engagement ring.

Recent stats from the US De Beers Diamond Insight report showed that the share of women buying their own engagement ring doubled from 7% to 14% over the five-year period between 2013 and 2017. 

From wanting to have the perfect ring to already having shared finances, according to experts there’s a whole host of reasons women might want to fork out for their own ring.

“Times have changed and relationships have too,” says Andrew Brown, CEO of WP Diamonds. “Men aren't always the higher earner in the relationship and same-sex marriages mean it isn't always a man shopping for a ring for a woman.

“Women earn a lot more money now than previous generations did so it's less expected that one half of a relationship foots the entire bill.

“The tradition used to be that a man would spend three times his monthly earnings, without any contribution from their partner, but that seems unfair in today's society,” he adds.

This step away from tradition in favour of something altogether more 2019 coupled with financial incentives, suggests the trend is here to stay.

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“Many consumers are purchasing for themselves to make sure that they get a ring that they love without breaking the bank, which can be a difficult balance to achieve if someone is buying blindly,” explains Jack Jahan, eCommerce Marketing Manager at Ramsdens Jewellery explains.

For these reasons Jahan expects to see the trend continue to rise.

“Because the cost of organising a wedding is rising all the time, people are looking for more value in other areas, even those that traditionally are very expensive like an engagement ring,” he says.

Brown believes that social media could also have played a role in the rise of women buying their own engagement ring.

“Social media plays a huge role in setting our expectation of what the engagement ring will look like,” he says.

“As long as we're being fed a choice of designs, colours, carats and so on, we’ll continue to visualise what 'the ring' will look like, and that could come with a price tag.

“This leads me to believe that recipients of the engagement ring are likely to become more involved in the styling and buying themselves.”

And with a recent survey by Beaverbrooks revealing that a staggering 72% of females wouldn't trust their other half to make the decision on a ring, it’s understandable that more women want to do the ring-buying themselves. 

There are some cultural reasons women are taking on the role of ring purchaser too.

“Long gone are the days when women were the property of their father, lacking earning power of her own,” explains psychotherapist and sex and relationships expert Lucy Beresford, author of ‘Happy Relationships at Home, Work and Play.’

“Women now often earn as much as if not more than their partner, so can afford to treat themselves to the ring of their dreams, without the middleman.

“And with the rise of same-sex couples, no-one thinks twice about a woman buying a ring for herself,” she adds.  

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