Bretman Rock posed in a sports bra and said strength 'has no gender' for a new Nike campaign

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  • Influencer Bretman Rock is featured in Nike's Be True campaign, created in honor of Pride Month.

  • He posed in a sports bra for the photo shoot, and said on Instagram that "strength has no gender."

  • Rock previously told Insider that he believes gendered clothing "shouldn't be a thing."

  • Visit Insider's homepage for more stories.

Bretman Rock is one of the stars of Nike's new Be True campaign, created in honor of Pride Month.

The influencer shared the news via an Instagram post on Tuesday, which included a photo of himself wearing a Nike sports bra, gym shorts, and sneakers while wrapped in a pastel scarf. In other photos, he's seen posing with the LGBTQ Pride flag.

"'Strength has no gender! It's measure from within 🏳️‍🌈,'" Rock wrote in his post's caption. "I'm so excited to announce that I'm one of @nike faces for their #betrue campaign this year❤️🧡💛💚💙💜 🖤💖truly such an honor to be seen and heard from Nike, it's so surreal."

Not only have fans applauded his role in the campaign, but fellow influencers and celebrities also shared their congratulations with Rock.

"The way I love you 🥺" Nikkie de Jager, also known as NikkieTutorials, wrote.

"Love!" Gigi Hadid added.

After sharing the post, Rock took to his Instagram story to thank Nike for featuring him and honoring the LGBTQ community. He also recalled seeing Nike's 2017 Pride campaign, which featured vogue dancer Leiomy Maldonado.

"Seeing that ad made me so happy," Rock said. "I think I was a junior or senior when I saw that. It was so f------ awesome."

In a February interview with Insider, Rock talked about moving away from the internet beauty community to focus on his other passions, especially style. Specifically, he said he wanted to "switch up the gender labels of freakin' fashion."

"I don't only wear men's clothing - I actually have more women's clothing than I do men's," Rock previously told Insider. "I will wear a woman's dress and a man's pant with it."

"Men's clothing and women's clothing shouldn't even really be a thing," he added. "I feel like it should just be f------ clothing, period. I wanna change the fashion industry by saying 'f--- you' to gender norms and 'f--- your labels,' to be honest."

Read the original article on Insider