These Brands Are Giving Away Product to Medical Professionals at the Front Lines of the Pandemic

Ranging from shoes they can wear on long shifts to wedding gowns for upcoming nuptials.

Fashion and beauty brands are mobilizing to respond to the Covid-19 pandemic in different ways. Some are donating money to different organizations and efforts to fight the coronavirus. Others are pivoting production to manufacture essential supplies for healthcare workers, like face masks, protective gowns and hand sanitizer. As the disease continues to spread, many companies have announced they'd be giving away products to medical professionals and others working to provide aid to those affected, as a token of appreciation for their work — ranging from shoes they can wear on long shifts to wedding gowns for upcoming nuptials.

For every item purchased on Ably Apparel's website, the brand — which specializes in water-, stain- and odor-resistant clothing — will donate one to front line first responders, such as healthcare workers, grocery store clerks, truck drivers, farmers, delivery drivers, postal workers, EMTs, police officers, firefighters and restaurant employees.

Aerosoles is donating some of its most comfortable sneaker styles to healthcare workers who e-mail, while supplies last.

L'Agence is handing out free denim — $500,000 worth — to qualifying U.S.-based healthcare workers. Those eligible can e-mail with their name, job title and photo of their credentials to request a pair of jeans, while supplies last.

Allbirds is giving away its signature Wool Runners to people working in healthcare who e-mail, while supplies lasted. The demand was so great when the offer was first announced, the brand introduced a "buy-one-give-one" model and an option to split the cost of a pair to be donated to a healthcare worker to U.S. customers.

Augustinus Bader has sent 12,000 50ml samples of its Rich Cream to hospitals, to help doctors and nurses with skin irritation caused by protective gear, such as masks and glasses.

Dr. Barbara Sturm asked its audience to nominate hospitals or organizations that could benefit from some of its skin-care products, given the hours they spend in protective gear and hand-washing. Due to what the brand described as "an overwhelming response," submissions are now closed.

Jewelry brand Biko introduced a "gift away" program where people can submit a "daily hero" — someone who's been working to provide aid amid the Covid-19 outbreak, from social workers, delivery transit drivers, and grocery store employees to healthcare professionals — for a chance to win one of five gifts from its collection. These can be sent via e-mail to

Birchbox is shipping out 40,000 of its beauty boxes to healthcare workers across the U.S., asking its followers to either nominate themselves or someone in their life who's been working at the front lines of the pandemic to receive.

Every time someone uses Bite Beauty's #BitetheBlues hashtag, the brand will send its Agave+ Nighttime Lip Therapy to a frontline medical worker.

The Body Shop has delivered goodie bags filled with products to hospitals in the U.K. Meanwhile, in North America, the retailer has handed out thousands of cleansing products to shelters and senior citizens.

On top of giving over 1,000 units each of cleansers and of moisturizers to healthcare workers all over the U.S., Boscia has invited its followers to nominate "heroes in local communities" via social media to receive a skin-care package from the brand.

Starting on April 2, Brooks Running will begin offering healthcare workers a free pair of its shoes when they fill out a form on its website. All they need to provide is name (and the name of their employer), address and shoe size.

Crocs is also pitching in, offering healthcare professionals a free pair of shoes, with free shipping included. The brand created a page on its website where medical workers can queue up virtually to receive theirs, until a daily merchandise limit is reached.

Revlon Inc.'s brand Elizabeth Arden announced that it will donate moisturizers to hospitals for nurses, doctors and healthcare workers globally.

Chicago-based Women's CBD startup Equilibria is donating over $100,000 worth of CBD to 1,500 women on the front lines of the COVID-19 pandemic. It's asking its community to nominate women in healthcare, hospitality, grocery, pharmacy, transportation, teachers, distribution, delivery and any other essential workforce by filling out a form on its website.

As a token of appreciation for their work, Glow Recipe opened up applications to medical professionals to receive a free full-size Blueberry Bounce Gentle Cleanser and a month's supply of Banana Soufflé Moisture Cream. Due to high demand, the brand is no longer accepting submissions.

On March 25, Haute Hijab launched a campaign to donate its hijabs to healthcare workers on the front lines of the pandemic. Due to demand, it added an option to "donate a hijab to a healthcare worker" on its website, as well as a form for medical professionals to request product.

Every week, swimwear label Hermoza is highlighting three "Modern Day Heroes" nominated by members of its community on its Instagram feed and offering them a free item from its collection. These can be people who work in healthcare, people who volunteer at food banks, people who drive delivery trucks — and people working to provide aid to those affected by Covid-19. Submissions can be sent to

Grooming brand Hetime sent 400 sheet masks to hospitals across the country. Asante Rogue Regional Medical Center in Oregon, Kaiser Permanente Clairemont Mesa Medical Offices in California, Bellevue Hospital and Memorial Sloan Kettering Cancer Center in New York each received 100 masks that are meant to "re-energize skin."

The consumer goods company Arfa recently launched Hiki, a personal care brand, and it's giving out its product for free to hospital and medical facility workers right now. Those eligible can receive two Hiki items gratis (and just pay $2.50 for shipping); just order with your work e-mail as proof of employment.

Ipsy will be giving out 50,000 care packages to healthcare professionals across the country, who can sign up at this link.

Keen gave 100,000 pairs of shoes to both workers on the front lines of the pandemic and to people at home.

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Lafco — which makes all-natural, vegetable-based hand soaps — gave 100 bar soaps each to UCSF Medical Center in California, Minneapolis Hennepin Medical Center in Minnesota, Sisters Charity Hospital and the FDNY EMS Station 58 in New York. It also donated another 100 bar soaps each to The Bowery Mission in New York and The Hoboken Shelter in New Jersey. The brand also introduced a model where it donates one bar of soap for every purchase on its website.

L'Oréal USA Professional Products is sending 100,000 of its dry shampoos to local crisis response teams and healthcare workers across the country.

Max-Bone founder Parisa Fowles-Pazdro reached out to Cedars Sinai Hospital in Los Angeles, near the brand's storefront, with the intention of sending care packages filled with its products — from treats to harnesses — to its employees who might have pets at home. So far, she's been collecting orders directly, but she plans on opening this up to the public, so people across the country can refer potential recipients, in the near future.

Katie Sturino's Megababe is giving away its Squeaky Clean hand sanitizer for free to people who need it, either because they don't have access to it, they have compromised health or have a job that requires them to be out and about while we self-isolate. To enter, comment on this Instagram post.

Michigan-based outdoor gear company Merrell offered support in its home state by sending 1,200 pairs of shoes and boots to Spectrum Health and Mercy Health hospitals, the Grand Rapids Police Department and the city's Fire Department.

Through Frontliners and, period- and leak-proof underwear line Modibodi has sent 1,500 pairs of its product to the front lines of the coronavirus pandemic. It also has a one-for-one giving option on its website.

Oofos, which specializes in recovery footwear, donated over 1,000 pairs of its shoes to nurses and medical professionals at Massachusetts General Hospital in Boston, Swedish Hospital in Chicago, Palm Beach Gardens Medical Center in Florida, Hackensack Meridian Health at Pascack Valley Medical Center in New Jersey, Wellstar Atlanta Medical Center in Atlanta, Prebys Cardiovascular Institute at Scripps Memorial Hospital La Jolla and Palomar Medical Center Poway in California. Healthcare workers can also redeem "special offers" through

Hemp CBD brand Prima offered 1,000 hospital personnel who submitted a form via its Instagram its vegan softgel, The Daily, as well as either a Skin Therapy body butter or an R+R cream, as long as they paid the $8 it would cost to ship.

Pronovias was one of the first brands to announce it would gift product to healthcare professionals working to fight the spread of the coronavirus, offering free wedding gowns to engaged nurses and doctors in China at the beginning of the year, WWD reported. The Barcelona-based bridal brand extended the offer globally and to other hospital employees — like janitors and cafeteria staff — in March. Those eligible can pick a style from Pronovias's Heroes Collection at its flagship stores in Barcelona, Madrid, Sevilla, Rome, Milan, Paris, Lyon, Marseille, Lisbon, London, New York, Los Angeles, Miami, Houston, as well as in cities in Mexico, until August 31, 2020.

Rahua sent its body-care products to NYU Langone Health, St. Mary's Hospital for Children and Jersey Shore University Medical Center, in the New York metropolitan area.

Through April 3, Sarah Flint is running a campaign called #StandInSupport, where people can nominate someone working at the front lines of the Covid-19 pandemic in the U.S. — whether they're doctors, nurses, grocery workers, janitors, police officers or another essential worker — to receive a free pair of shoes from its archive, while supplies last.

In response to stories it was receiving about medical professionals using its products to relieve dryness and irritation from protective gear and constant hand-washing, Summer Fridays sent codes for a free full-size Jet Lag Mask to healthcare workers on the front lines who e-mailed and met certain criteria while supplies lasted.

Tom's of Maine has pledged to donate $500,000-worth of its natural personal care products to Direct Relief.

In addition to introducing a hand sanitizer that'll be free to customers and donated to first responders, True Botanicals sent its Clear Pure Radiance Oil and its Stress Relief Aromatherapy to a hospital in San Diego with a unit dedicated to Covid-19 patients, to help healthcare workers with break-outs related to wearing face masks.

Universal Standard launched a "Free Foundation Initiative," where it donates a piece of its Foundation collection — which consists of basics like T-shirts and bodysuits — to doctors, nurses and medical workers in the U.S., while supplies last. Those eligible can e-mail a photo of their credentials to On April 2, the brand also introduced a buy-one-give-one option to customers, where, if you purchase a piece from Universal Standard's Foundation range, it'll split the price of donating another to someone on the waitlist.

Skin-care brand Ursa Major has committed to giving away 10,000 travel-size bottles of facial cleansers and moisturizers to healthcare workers at hospitals across the country, including New York, Connecticut, Massachusetts, Virginia, Illinois and California.

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