I'm signed up for pretty much every cool brand's newsletter, but few get me as excited as when one from Dôen pops up in my inbox announcing a new collection has dropped. Luckily for all of us, the brand released the first chapter of its fall collection this week, and you should probably jump on it quickly, as items are flying out of stock. Dôen's dreamy campaigns are always shot in stunning locales, and trust me when I tell you that the clothes look as amazing IRL as they do on the models. For the fall collection this year, Dôen embarked on one of the most picturesque lands in the world: France (specifically, Château de Gudanes in Southern France).
The campaign features longtime Dôen model and muse Alex Noiret (who is French American), and the collection is infused with that effortless French-girl aesthetic that stylish women around the world love to emulate. There are plenty of easy, versatile dresses; pouf-sleeve tops that look incredible with denim; beautifully knitted cozy sweaters; and more. Model and quintessential Parisian girl Louise Follain is already wearing one of the pieces from the collection, which is proof that it's going to be a hit among French women (and everyone else). Keep scrolling to shop some of the must-have pieces from the collection or, at the very least, revel in the beauty of the campaign.
Dôen Everest Dress in Ivory ($358)
Wait until you see the stunning pink hue this comes in too.
Dôen Cove Skirt in Ink Maple Garden ($248)
Styling this skirt exactly as it's done here is recommended.
Dôen The Jane Blouse in Wildberry Thicket ($148)
One of Dôen's most popular tops just keeps getting better.
Dôen Alda Dress in Lady Emma Floral Print ($398)
You need to see how stunning this print is up close.
Dôen Hardy Top in Mustard California Wildflower ($218)
No one makes ruffles look as sophisticated as Dôen does.
Dôen Briar Cardigan Sweater in Rainbow Knit ($458)
I don't know about you, but I wouldn't ever want to take this off if I owned it.
Dôen Rose Top in Midblue California Wildflower ($148)
The perfect top to make that awkward summer-to-fall transition more bearable.
Dôen Monet Dress in Mustard California WIldflower ($298)
Wear this with sandals now and ankle boots come fall.
Dôen Reed Sweater in Cinnamon ($398)
Anyone else officially ready for fall now?
Dôen Mary Jane Slipper in Black ($188)
The perfect shoes to wear with every single item in the collection.
Opening Image: Dôen
This article originally appeared on Who What Wear
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