The 'Ikea Of Food' Just Launched A Line Of Clean Beauty Products For Under $8
While we can appreciate an elaborate skin care routine, sometimes you just need something easy and effortless — whether it’s makeup wipes to use while traveling so you can skip your usual double cleanse, or products simple enough for any beginner to start a basic morning routine. In a world of countless beauty products and new brands popping up, however, that idea of a no-frills routine sounds easier said than done.
That’s where Brandless comes in. The retailer offers affordable and quality products in slick packaging, with the goal of bringing morning routines back to the basics — without breaking the bank.
Brandless already has a pretty wide selection of clean and cruelty-free beauty and personal care items, including a grapefruit facial cleanser for $4 and a green tea and aloe body wash for $4. The new items — include a depuffing eye gel, rosewater facial toner spray, face wipes and vegan brushes — were added by customer request, and they’re all under $8.
We’re especially excited about the facial wipes, which come in a package of 30 for $4 and are made out of 100% plant-based ingredients in four different formulas to detox, exfoliate, rejuvenate or simply remove makeup — all perfect for refreshing on the go. There’s also an $8 depuffing eye gel formulated with probiotics, green tea, pomegranate and caffeine to stop swelling, banish dark circles and reduce fine lines — perfect for popping in your beauty fridge and applying after a late night or during allergy season.
If you’re not familiar with Brandless, it launched in 2017 as an online retailer for high-quality, affordable and consciously-curated products across categories like home, food, personal care. We called them the “Ikea of food,” without the furniture. The idea behind Brandless is that better doesn’t have to cost more, so the company offers items like organic snacks for $3 and compostable plant-based disposable plates for $3. Plus, for every purchase made on the site, Brandless donates a meal to someone facing hunger, in partnership with Feeding America.
The prices are pretty competitive when you compare them to other retailers, and then there’s the added convenience of not having to waste time comparing prices and ingredients between different brands. In a world where there are almost too many choices, it’s a refreshing change of pace.
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