A Brand-New Country Music Awards Show Is Coming This Week: Here's How to Watch

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It's official: The first ever People's Choice Country Awards, hosted by fan favorite Little Big Town, is this week! With an absolutely iconic list of honorees, performers, and award nominees, this show is not one to be missed. The best part: none of your favorites will get snubbed by shady judges because the winners are decided by fans just like you. "The fan-voted shows are just so much fun because it's their choice on who they want to see up there," Little Big Town told Country Living. The People's Choice Awards have been around since the inaugural 1975 show, but now they're doubling up with an additional show just for country's finest.

Of course, there's no better place to host a country awards show than Nashville's Grand Ole Opry, a venue that is so special for many including Little Big Town. "It made a lot of sense to bring it to Nashville, to bring it to the Grand Ole Opry [...] Our first performance as a band was at the Grand Ole Opry 24 years ago [...] it's a very full circle moment," Little Big Town said.

How to Watch and Stream People's Choice Country Awards

If you're set on tuning in for this historic show, you'll need to know how to watch. On Thursday, September 28, the People's Choice Country Awards will be broadcasting live on NBC and Peacock. There will also be special live backstage coverage streaming simultaneously on Peacock, PCA X (formerly known as Twitter) and NBC X, Facebook and Youtube, among others. The backstage coverage will include red carpet arrivals, backstage conversations and more. Fans can also attend the event in person at the Grand Ole Opry, with tickets starting at $100.

Viewers can expect performances by Blake Shelton, Carly Pearce, Kane Brown, Little Big Town, Wynonna Judd, Toby Keith, HARDY, Jelly Roll, Dan + Shay, and Kelsea Ballerini. Blake Shelton will also present the Country Music Icon award to Toby Keith, while Wynonna Judd will receive The Country Champion award "celebrating her decades-long commitment to philanthropy and social advocacy," a press release revealed.

Dozens of other country icons and new stars in country music are nominated for awards including: The People's Artist of 2023, The Male and Female Artists of 2023, The Group/Duo of 2023, The New Artist of 2023, The Social Country Star of 2023, The Song, Album and Tour of 2023, among other honors. Fans can expect favorites, new an old, including Morgan Wallen, Chris Stapleton, Zach Bryan, Shania Twain, Dolly Parton, Carrie Underwood, and dozens of others to attend (and maybe even walk out with an award or two).

"What an honor for (us to host) the first ever fan voted People's Choice (Country Awards). Country music – we should be celebrating that. It's about the fans, our genre is about the fans," Little Big Town gushed.

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