Box Office: ‘Minions: Rise of Gru’ Takes Off With Huge $10.8M in Previews

Pamela McClintock
·2 min read
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Illumination and Universal’s July Fourth event movie Minions: The Rise of Gru began landing in select North American theaters Thursday afternoon, grossing an excellent $10.8 million in previews from 3,350 locations.

By Friday, the family animated pic will be playing in approximately 4,400 theaters in the U.S and Canada. The movie — which saw its release delayed by more than a year because of the COVID-19 pandemic — will test the strength of the family box office just weeks after Pixar and Disney’s Lightyear failed to soar into the stratosphere.

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The Rise of Gru is a sequel to 2015’s Minions and is the fifth entry in the Despicable Me franchise, which is the top-grossing animated series in history, not adjusted for inflation.

Tracking suggests that Minions 2 will open in the $70 million to $80 million range for the four-day holiday, but the strength of previews means it could well come in higher. It is also making a major push overseas.

The pic scored the biggest preview number of the pandemic era for an animated film or a live-action/CGI hybrid such as Sonic the Hedgehog 2, which earned $6.3 million in previews on its way to a strong domestic debut of $72.1 million in April of this year.

The first Minions opened to $115 million domestically over the July 10-12 weekend in 2015 after grossing $6.2 million in previews.

Steve Carell returns to voice the role of Gru. The star-packed voice cast also features Pierre Coffin, Alan Arkin, Michelle Yeoh, Russell Brand, Julie Andrews, Taraji P. Henson, Lucy Lawless, Dolph Lundgren, RZA, Danny Trejo and Jean-Claude Van Damme.

The origin story reveals how the supervillain Gru and the Minions met when Gru was a young boy in the 1970s growing up in the suburbs.

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