A Virginia bookstore owner saw her
popularity grow on Twitter after she tweeted
about being a Black business owner.
On June 2, Deshanta Hairston, of Martinsville, shared
a moving post about the challenges of many Black
business owners on the social media platform.
“Can you imagine, I refrained from putting
[Black] owned in my bio for years in fear of losing
out on potential white customers”.
“Well I am indeed [Black] and this is my
store and I will be screaming it from
the mountain tops moving forward”.
The tweet immediately went viral, receiving over
300,000 likes and more than 3,000 comments.
“Bravo!” one fellow Twitter user wrote in response.
“Own it. Any white person who won’t patronize your
biz because you’re [Black] doesn’t deserve the
honor of shopping with your store”.
In an interview with WSLS, Hairston revealed
that she initially had reservations about
sharing her tweet because she didn’t
want to lose any customers.
Amid widespread protests against police brutality
and systemic racism toward the Black community,
however, she felt compelled to let her followers
know what it meant to be a Black business owner.
"if more Black people could speak on their
experience and just get the conversation
started ... it gives people a better understanding
of why we feel the way that we do”.
Since her tweet, Hairston said she
has seen her Twitter follower count
grow from 150 to over 30,000