Blue Ivy, Sir and Rumi Carter just upstaged Beyoncé in the latest Ivy Park Kids campaign

Beyoncé's children Blue Ivy, Rumi and Sir Carter, just upstaged their famous mum by making an adorable and *extremely rare* appearance in the singer's latest Ivy Park campaign.

Celebrating the launch of Ivy Park Kids, the famous siblings featured in a new video for the Rodeo Kids collection and even though it may only be 33-seconds of content, the mini Carter's certainly stole the show. I mean, could we expect anything less from music's first family?

With eight-year-old Blue Ivy already nabbing herself her first Grammy this year (featuring on Beyoncé's song 'BROWN SKIN GIRL') and making her modelling debut for the brand's Icy Park drop back in Feb, it was a no brainer for the Black Is King songstress to feature all three of her tribe in the latest drop for the streetwear label.

And just wait until you see these seriously adorable pics of four-year-old Rumi and Sir! Ahhh, they grow up sooo fast! Like, how are they four already, anyone else starting to feel old?

In one scene in the vid, Bey poses with Rumi and Sir in matching blue outfits. Looking fierce in a strapless top and long jacket, the Lemonade singer holds son Sir, while daughter Rumi stands next to her famous mum, with matching plaited braids. How cute!

Next up, big sis Blue teams up with her famous mum in a hay-themed scene, wearing matching purple hoodies and brown and purple cow print leggings. (Side Note: Is it okay to be obsessed with an eight-year-old's sunglasses, 'cause not going to lie, these shades on Blue are so lit):

But, perhaps the most scene-stealing of them all is little Rumi, who, in a blink-and-you'll-miss-it cameo, adorably matches 'fits with mama Bey in a mini cowboy hat. Ahhh, our hearts can't handle this much cuteness:

Okay, okay, this may just be our favourite Ivy Park campaign yet. Can Jay make a cameo next pls?

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