Blondes: You Need These Brightening Shampoos in Your Hair Care Lineup

Honestly, being blonde isn’t cheap. While there are some naturally blessed with golden locks, for the majority of us so-called bottle blondes, maintaining highlights, bleach and tones, and other “blonding” services can be not only an expensive endeavor, but it can also feel like a second job. Incorporating a purple shampoo for blonde hair is essential when it comes to winning the battle of brass because it will counteract the dulling effects of increased UV rays and hard water buildup.

There are a number of purple-tinted shampoos designed specifically for platinum, grey, and blonde hair, which can help to beat brass, but there are also some options for those who prefer a warmer tone (as opposed to an icy...

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