BLACKPINK’s Jisoo Shows Off Dior Lady 95.22 Bag in New Campaign

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Hang up your totes and other luxury bags, because BLACKPINK member Jisoo has a new purse you can add to your lineup. The K-pop star has joined designer label Dior as an ambassador for its latest campaign debuting a new iteration of the Dior Lady Bag.

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To announce the latest ambassadorship for the Lady 95.22 bag, Dior announced on Instagram not only the “Pink Venom” singer’s role, but to debut the new style.

“The ideal incarnation of the #DiorLady9522 bag, @Sooyaaa__ poses with the small black format of this reimagining by @MariaGraziaChiuri of the iconic #LadyDior,” the caption reads. “The House’s fashion and beauty global ambassador encapsulates the liberated spirit of the recently-introduced style which, with its three size and two color options, has been conceived to correspond to the needs and desires of today’s women everywhere.”

The exclusive bag is only available in select boutiques, but you can still browse other styles of the notable purse on the Dior website.

Jisoo has been an ambassador for the brand since 2019, when she starred in campaigns for Dior Beauty. In 2021, she was brought on to the fashion side of the brand and now enters a new era of ambassadorship for its Dior Lady Bag campaign.

The Dior Lady Bag has been around since 1995, and has remained an iconic item in the fashion realm. The latest iteration is an ode to the original design, but with a modernized twist. It features a curved silhouette with two top handles and a removable shoulder strap allowing it to be carried multiple ways. Just like its predecessor, the Dior Lady 95.22 Bag is also accessorized with the iconic Dior signature charms.

The new campaign was first introduced Jan. 12, and featured feminist writer Chimamanda Ngozi Adichie, who the brand found represented the campaign’s message of embodying “multiple facets of a plural femininity” as described on its website. To continue encapsulating this vibe, Dior joined forces with various celebrities and athletes. They have made their debut over the following months, including Jisoo, Jennifer Lawrence, The Menu‘s Anya Taylor-Joy, tennis player Emma Raducanu and more.

This isn’t the first campaign a BLACKPINK member has starred in, as the girl group has previously joined forces with Adidas for its Home of Classics campaign. She also debuted a sold-out Calvin Klein capsule collection last month.

Shop other versions of the Dior Lady Bag below.

Small Lady Dior Bag – My ABCDior Bag

Price: $5,600

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This Small Lady Dior Bag features a similar look to the exclusive in-store only bag that Jisoo carries above. It includes the removable strap and double handle you can wear as a crossbody or just carry. You can even personalize it with up to six letter badges of your choosing.

Small Lady Dior – My ABCDior Bag

Price: $5,600

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For some Barbiecore fun, add this hot pink version of the Small Lady Dior Bag to your closet. The vibrant shade will look great as a statement piece or paired with the pink-themed vacation wear in the new Dua Lip x Versace collection.

Large Lady Dior Bag

Price: $6,500

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Expand your purse size with the Large Lady Dior Bag, which features the same beloved style and classic gold letter badges — just double the size. It comes in this red-brown shade made from a soft yet durable lambskin you can sport year-round.

Medium Lady Dior Bag

Price: $7,700

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The Medium Lady Dior Bag offers the same shape as the classic style, but with a floral twist. Instead of a stitched, quilted look, it’s been upgraded with hand-painted florals that’ll make your arm and ‘fit bloom with style.

Mini Lady Dior Bag

Price: $5,300

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If you’re just looking to carry the essentials, the Mini Lady Dior Bag will hold your phone, keys and wallet without sacrificing style. Plus, the bright purple shade will ensure all eyes are on you (or, in this case, your hands).

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