Prom season is finally here and while many girls are hurriedly scouring boutiques and online shops for their dream prom dress, the guys are often left behind to fend for their own stylish evening-wear. Enter The Black Tux, a new modern, online tux and suit rental service made to ameliorate guys shopping experience for prom as easy as the push of a button and still left looking as svelte as ever.
Yahoo Style spoke to The Black Tux Fashion Director, Brice Pattison to find out what are the top trending prom styles to help guys shop for their picture-perfect tux. The top performing looks? Surprisingly, it’s not a black tux, but rather — the “Midnight Blue Tux” and both of the brand’s “White Dinner Jackets.” In fact, Pattison says, “Last prom season, the one midnight blue tux beat out our three black tuxedos combined.”
The Black Tux caters to men who are looking to rent a tux or a suit for a variety of occasions, including weddings and special events. But when it comes to prom, customers tend to veer away from classic colors and styles like black and be a little more daring. Pattison explains further, “From a popularity perspective creativity and expression wins for prom. As compared to any other cohort, ‘prom’ experiments outside of the staple black tuxedo far more than any group.”
The Black Tux is offering men an outlet to finally express their personal style in formal attire. In addition to black tuxes, the company offers customers more fashion-forward options like tuxedos in a rose color, tartan print, pin-stripe pattern, and even a chambray fabric.
When it comes to accessories, the top trending prom styles are bowties, neckties, and pocket squares in a pin dot pattern. As for shoes? Surprisingly, velvet loafers are becoming a widely popular choice. This led the brand to introduce two additional loafer shoes alongside their classic leather brogues. Not to mention, you will find bowties available in every shade of the rainbow from orange sherbet to olive green. Whatever your personal style is, you are sure to find something you love at The Black Tux.
The Black Tux was founded in 2013 by two friends, Andrew Blackmon and Patrick Coyne, when Blackmon was preparing for his wedding and in need of a tux. He was met with a much bigger challenge than anticipated. The market was saturated with suits that were ill-fitting, poor quality, and frankly outdated. This ignited the concept of The Black Tux to offer men a stylish, high-quality, yet affordable suit and tux rental service.
With its low hassle and tremendous ease of service, you can rent a complete head-to-toe 6 piece tux (which includes the tux, shirt, tie, cuff links, button studs, and even shoes) for just $190, and suit sets start as low as $150. However, if you’re not in the market to rent a full look, don’t fret— The Black Tux is here to cater to all of your needs. Whether you just need a shirt, shoes, or tie you can rent everything down to your cuff-links. Shirt rentals start as low as just $15 and accessories as low as $10. The Black Tux is the ultimate formal menswear rental service analogous to the way Rent-the-Runway services millions of women looking for the perfect gown.
But if you prefer to try out the service in person, The Black Tux has partnered up with Nordstrom for a limited time just in time for Prom season. You can enter one of 6 Nordstrom locations across the U.S. (Mission Viejo, Washington D.C., Atlanta, Boston, Seattle and Denver) through early May to meet with a Black Tux ambassador, get fitted, choose your favorite style and order a tux right then and there.
Click ahead to shop our favorite looks from The Black Tux and we hope you will find your dream prom look for what will surely be an unforgettable night.
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