This Black-owned clean beauty brand makes vegan nail polish, lip balm and more
In The Know is proud to celebrate sustainable businesses during the month of April. During In The Know’s Sustainability Month, our team will highlight sustainable products you should know. We encourage you to support today — and beyond.
Habit is a beauty brand you should know, especially if you care about the planet (which, c’mon, you should).
Habit founder, Aja Frierson, launched her clean, vegan beauty brand in 2013. “I saw lots of other brands doing one or two things really well, but not everything I was looking for all in one product,” she wrote on Habit’s website. “And more specifically, as a woman of color passionate about both plant-based nutrition and makeup, I rarely saw myself represented at the junction of these fields in the clean beauty space.”
All of Habit’s products are cruelty-free, non-toxic, multi-tasking and packaged in sustainable packaging. Plus, the products come in colors that are gorgeous on all skin tones.
You can learn more about Frierson and Habit on this episode of In The Know: Sustainability Week. Don’t forget to shop the products above!
If you liked this post, check out 10 game-changing beauty products under $30 at Ulta.
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