The star announced her commitment to the plant-based diet on Friday with an Instagram photo featuring a plate of artful avocado toast. In the caption, she prompted fans to join the meal-delivery service 22 Days Nutrition, the company co-created by Beyoncé, Jay-Z, and celebrity trainer Marco Borges in 2015, based on Borges’s book The 22-Day Revolution. The diet offers organic, vegan, soy-and-gluten-free delivered meals.
“Vegan Time!” Beyoncé wrote in the post, while also mentioning the California music festival she’s headlining in April.
A post shared by Beyoncé (@beyonce) on Mar 2, 2018 at 3:47pm PST
“I am not naturally the thinnest woman,” Bey told Good Morning America in 2015 while promoting the service. “I have curves, I am proud of my curves, and I have struggled since a young age with diets. And finding something that actually works and actually keeps the weight off has been difficult for me.”
Studies have shown following a vegan diet results in a lower BMI (body-mass index), decreased hunger, and lower blood sugar. The theory behind 22 Days is based on the 1960s adage that it takes 21 days to make or break a habit, with day 22 marking a person’s newfound commitment. While that theory has been challenged by science, with one study pointing to 66 days as the average time to form a new habit, three weeks is still a decent effort.
Still, even Beyoncé’s willpower weakens. In an extended version of the 22 Days nutrition video, she reportedly said, “Now, you know, I still eat meat and it’s all about balance, but absolutely I make better choices.” Everything in moderation, as they say.
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