The trusted dentist’s recommendation is classic canon in the toothpaste ad sales game. Sometimes, a voiceover tells us that nine out of 10 dentists prefer a certain toothpaste. Other times, a white-coated “dentist” (who may or may not be an actor) explains why a particular paste is the
only one good enough for his or her own teeth. Either way, we never really know what dentists like best. It’s a worthy question that we even neglect to ask at our own dental appointments, as we become so overwhelmed by what’s about to go down in the chair that all logical inquiries go out the window.
In order to get to the bottom of what
should be a NBD question once and for all, we’ve asked top dentists to share their top pick for whitening toothpastes. As it turns out, deciding factors boil down to much more than optimal minty freshness or even overall tooth whitening ability. Like with most beauty products, texture, ingredients, and technology play a big part. Ahead, see what celebrity dentists really use to magnify pearly whites.
New York-based dentist and
RealSelf contributor Victoria Veytsman, DDS, calls this paste her “go to,” and says she’s noticed a difference in the brightness of her own teeth since using it. “It's removes about 90-95% of enamel stains within a couple of days and is gentle on teeth,” says the cosmetic dentist behind Karlie Kloss, Dascha Polanco, and Danielle Brooks’ smiles. “It has fluoride, so it protects against cavities and it tastes great.” Crest 3D White Luxe Glamorous White Whitening Toothpaste, $4.79, available at Walgreens. More
Don’t have time for an intensive at-home whitening treatment?
Brian Kantor, DDS, a New York-based cosmetic dentist at Lowenberg, Lituchy & Kantor, who treats stars like Penelope Cruz and 50 Cent, suggests this toothpaste for brightening on the quick. “This toothpaste will make teeth appear brighter instantly. It contains Bluverite® technology, which deposits blue microparticles onto teeth and creates the optical illusion of whiter teeth. As with all other whitening toothpastes, it removes surface stains on the teeth and makes teeth appear whiter than they originally were,” he says. Luster Premium White Luster Now! Instant Whitening Fluoride Toothpaste, $8, available at Luster Premium White. More
It may look like Justin Bieber, Kendall Jenner, and Karlie Kloss (yes, the supermodel sees multiple teeth pros) were born with perfect pearly whites, but part of their camera-ready smiles are due to the handiwork of Beverly Hills cosmetic dentist
Kevin Sands, DDS. When it comes to whitening teeth while brushing, he turns products in the Crest 3D White line because, “it shows results with almost no patients complaining about sensitivity.” Crest 3D White Whitening Toothpaste, $4.49, available at Target. More
Carly LeVine, DDS, has exactly the kind of A-list clientele one might imagine from a dentist who practices in the wealthy neighborhood of Pacific Palisades in Los Angeles, though she’s careful to protect the privacy of her patients. Luckily, she’s more loose-lipped when it comes to sharing her prime pick for whitening toothpastes. Her first suggestion? Don’t get fooled by shiny packaging. “Most whitening toothpastes use abrasive particles to scrub off stains and ultimately damage the enamel,” she says. “This is my favorite toothpaste because it is low in abrasiveness.” Rembrandt Deeply White Fresh Mint Peroxide Fluoride Toothpaste, $6, available at Target. More
Michael Apa, DDS, a New York-based dentist who treats celebrities like Mary Kate and Ashley Olsen, Lea Michele, and Chloë Sevigny, wasn’t thrilled with the whitening toothpastes on the market, so he developed his own. “It's super thick and rich and, for me, texture matters,” he said. The formula also contains micro hydroxyapatite in lieu of fluoride, to strengthen teeth. “Hydroxyapatite is what teeth are made of. The raw ingredient is mixed into the rich paste to re-mineralize and scrub away stains for a gentle whitening effect. It also tastes like a candy cane, so that's always good.” Apa Beauty White Toothpaste, $25, available at Apa Beauty. More
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