The best shopping in Marrakech

Max & Jan, Marrakech
One of the best places to shop in Marrakech, Max & Jan is part of an exciting new breed of design-forward shops in the city - MARC VAN VAEK

Seven days a week, no matter how early you rise in the morning, there’s already someone in the souqs ready to greet you. Marrakech is the original market town and master craftsmen have been working their wonders in the Medina (old city) for centuries. Pleasantries should always precede price enquiries, and good-natured bargaining is expected. No matter what price you’re quoted, counter with half of what you’re willing to pay and work up to an acceptable price from there. Ultimately, shopping in this colourful city is an experience as much as it is a transaction.

Below our expert shares her top tips for where to browse and shop in Marrakech, while for further inspiration, here are our guides to the city's best restaurants, bars, attractions and hotels, plus how to spend a weekend in Marrakech.

Find places to shop by area

The Medina

The Souks

When locals refer to the souks, they mean the maze of market streets that stretch north from the Djemaa el-Fna. The main thoroughfares are Souq Semmarine and Souq el-Kebir: originally dedicated to leatherwork, they now sell all manner of things. Bear in mind that prices here are at their highest and many of the products can be found for less in the specialist quissariat (covered markets) further north. Particularly worth a visit is Rahba Kehdima, the apothecaries square, which is ringed with spice stalls and boutiques. Also good fun is the Creiee Berbere with its mountains of carpets. Souq Haddadine is where you’ll find the blacksmiths at work, and the Leatherworkers Souk are near Place Ben Youssef. The most photogenic is Souq Smata, the slipper souq, where shop fronts hang with hundreds of candy coloured babouche.

The Souks, Marrakech
Delving into the labyrinthine souks is one of the ultimate Marrakech experiences - Starcevic

Bab Doukkala

Mustapha Blaoui

If you’ve been looking around your riad with an enviable eye, wondering where the proprietor sourced their fabulous furniture and decorative items, wonder no more. Almost everyone in Marrakech has been to Mustapha’s warehouse of wonders in Bab Doukkala where the cavernous rooms are filled with furniture, lamps, glassware, rugs and antiques from all over North Africa. Take your time browsing with a cup of mint tea and let the sales staff know what you’re after and they’ll dig out treasures from hidden corners. And don’t worry about fitting it in your luggage, they can ship anywhere in the world with a reliable agent. 

Contact: 00 212 524 385 240;
Prices: £££

Mustapha Blaoui, Marrakech
Many of the most stylish riads in Marrakech are filled with finds from Mustapha Blaoui

V. Barkowski

Globe-trotting Belgian designer Valerie Barkowski has her concept store a few doors down from Mustapha Blaoui. Through an unassuming door, you enter into a large slate-grey space furnished like a high-end New York loft. The moody palette beautifully showcases her fine white bed linens and fluffy towels, which are trimmed with delicate embroidery and her signature mini pompoms. More recently, her line has expanded to include locally made leather bags and wallets in the same muted, earthy colours that she favours in her other lines.

Prices: ££

V. Barkowski, Marrakech
Head to V. Barkowski for fine white bed linens, cushions and fluffy towels


Norya Ayron

French-Algerian designer Norya Nemiche is one of a new breed of Medina designers, revamping traditional crafts with a cool, contemporary eye. Her tiny shop, located in Le Jardin restaurant, sells her stylish range of silk and cotton kaftans and gandouras. These beauties have been bought by a stellar list of celebrities including Sharon Stone, Monica Bellucci, Kate Moss and Juliette Binoche. To dress it up, add one of her beaded belts, a velvety-soft leather bag or a faux-lizard clutch. Most recently she's added on-trend bucket hats to her range in a range of wild fabrics.

Prices: £££

Norya Ayron, Marrakech
Norya Ayron is a tiny shop selling a stylish range of silk and cotton kaftans and abayas

Al Nour

Non-profit Al Nour offers chic shopping with a feel-good factor. All the clothes and textiles here – including the cutest range of children's clothes and fine tableware – are finely embroidered on top-quality natural fabrics by a team of talented women with disabilities, who work in a large, light-filled workshop behind the shop. Proceeds from each item – a natty silk shirt and linen tunic dress with embroidered trim for instance – go to pay for professional training in accounting, day care facilities and much-needed health insurance for the employees. Prices are fixed here, but there’s no charge for alterations and all home textiles can be made to measure.

Prices: ££

Al Nour, Marrakech
Non-profit Al Nour offers chic shopping with a feel-good factor


Trained as a couture pattern maker, Isabelle Topolina really found her stride when she moved to Marrakech. Although she does a nice line in easy-to-wear dresses and relaxed peasant blouses, which she conjures from a dizzying array of brightly printed vintage fabrics, it is her elegant tassled loafers that fashion-cognoscenti lust after. These she covers in vibrant wax-printed fabrics from Senegal, giving each of them a unique look. A few doors down, at No. 114, her son, Pierre Henry, turns out an equally eye-catching men’s line of printed coats, pyjamas and Bermuda shorts.

Contact: 00 212 679 726 026;
Prices: ££

Topolina, Marrakech
Topolina does a nice line in easy-to-wear dresses and tassled loafers

Maison Corinne Bensimon

French interior designer Corinne Bensimon is known for her chic, minimalist Moroccan homewares. In her new shop on Rue Sidi El Yamani, near Bab Laksour, you can find all the favourites: embroidered table and bed linens with the cutest coloured fringes, her deep green cactus inspired crockery and vases, brass palm lamps, as well as a selection of clothes, bags, belts and affordable artworks in her own designs and from other Moroccan brands. Everything here celebrates Moroccan craftsmanship, but will also look completely at home wherever it lands in the world.

Prices: £

Derb Debacchi

Riad Yima

Riad Yima is the brainchild of acclaimed Marrakshi pop-artist Hassan Hajjaj and serves as both a gallery for his work and a thriving café. Everything you see, eat off and sit on here is for sale, from the colourful, recycled Coke-crate benches to the sardine-tin lanterns. Pride of place though goes to Hassan’s provocative photography, which places traditional Middle Eastern iconography within modern consumerist culture. Think of his series of ‘Kesh Women’ sitting astride mopeds veiled with Gucci scarves, or footballers feet clad in Nike-branded babouche. No wonder he’s been dubbed the Andy Warhol of Marrakech.

Contact: 00 212 524 391 987
Prices: £

Riad Yima, Marrakech
Riad Yima is gallery, shop and café

Riad Zitoun el Jdid


Having trained at the International School of Fashion in Amsterdam and Central St Martins in London, it’s no surprise that boutique owner Meriem Rawlings's womenswear collection is super cool and translates easily from the medina to the big city. Taking inspiration from her Moroccan heritage, Meriem turns out beautifully embroidered kaftan-style and button-down dresses that can be worn for elegant occasions, or over leggings with boots for a more streetwise look. Other staples include three-quarter length wool boucle and woollen jackets, silk tunic tops, embossed leather biker jackets, fluffy batwing sweaters and the ultimate embroidered ankle boots.

Prices: £££

Hanout, Marrakech
Hanout is a stylish boutique


Studio Sana Benzaitar

Although carpet-making is a female pastime, you’ll notice that most carpet sellers are men. It’s been that way forever, that is until Amazigh entrepreneur Sana Benzaitar opened her gorgeous loft-style rug studio in Gueliz. The daughter of a rug dealer, she brings a wealth of knowledge to her new business who’s aim is to elevate the profile of the female weavers she collaborates with in the Atlas mountains while encouraging them to push their creative boundaries with unusual natural dyes and playful designs. If you have something particular in mind, Sana is happy to work up a bespoke design with you.

Prices: £££

Chabi Chic

This hip line of ceramics is the brainchild of Vanessa di Mino and Nadia Noël. Taking their cue from traditional Moroccan tableware the duo have updated ubiquitous tagine dishes, plates, mint tea cups and teapots in a palette of sunny colours and contemporary graphic designs inspired by Morocco’s zellij (mosaic) tiling. To match, you can pick up raffia table mats edged with colourful pompoms and utensils with jaunty striped handles. Everything is lovingly handmade and items are microwave proof and machine washable to boot. There are several branches: on Jemaa el-Fnaa, on the ground floor of Nomad restaurant, at Beldi Country Club, and in the Sidi Ghanem Industrial District.

Prices: £

Chabi Chic, Marrakech
Chabi Chic is a hip Moroccan lifestyle brand that turns out super trendy homewares


Leatherwork has always been one of Marrakech’s signature crafts and Atika takes the art to a whole new level with a mind-boggling array of candy-coloured loafers. Soft as butter and not dissimilar to designer brands like Tod’s and Car Shoe, this is a must-have Marrakech purchase. Some customers have been known to buy their favourite shoe in 10 different colours, and with prices hovering around £75 a pair, they’re an absolute bargain. New ranges include a line in natty sandals and even trainers. Although they don’t have a website, ask them nicely and they’ll provide you with an email address for personal orders.

Contact: 00 212 524 439 576
Prices: ££

YSL Bookshop

One of the highlights of the new Yves St Laurent Museum is its first-class bookshop, the design of which is inspired by Saint Laurent’s first boutique, which opened in Paris in 1966. It has the same Noguchi lamps and curvaceous till desks, and is finished in glossy amber lacquer reminiscent of the designer’s Opium perfume bottle. Here you’ll find a fabulous array of books on fashion, art and Morocco, as well as films and books that inspired the couturier throughout his career. There are also some funky postcards and posters, which make for rather cool souvenirs.

Prices: £

YSL Bookshop, Marrakech
Yves St Laurent Museum's bookshop has books on fashion and Morocco, funky postcards and posters

Moro Marrakech

Stylish Moro is the new concept store from Mohcyn and Mouad, founders of the natural cosmetics brand, The Moroccans. Appropriately set on Rue Yves St Laurent, this stylish boutique and restaurant stocks not only their excellent natural skincare brand, but a range of contemporary ceramics, jewellery, accessories and fashion from small-scale Moroccan designers and makers. So, come for a healthful lunch of aubergine gratin and lemon and basil pie and then browse the cool collection for babahomme leather washbags and loungewear, playful eyewear from Baars x Gogosha and stunning embroidered lace dresses from Hind Lamtiri. 

Prices: ££

Sidi Ghanem


Laurence Leenaert is an artist with a big heart and an obsession with design. Following a trip to the Moroccan desert, she promptly decided to ship herself and her sewing machine off to launch her own lifestyle brand in Marrakech. It was a bold move, but Leenaert’s inspired designs and now thriving studio have proved the decision was a brilliant one. Her unique modernist designs, which show the influence of Picasso, are now realised in textiles, rugs, leatherwork, ceramics, kimonos, sandals and multi-media artworks, all handmade in and around Marrakech. The ceramics with their joyful colours and sculptural forms are particularly sought after. 

Prices: ££

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