The staggering volume of too-numerous-to-count deals that occur on Prime Day have been described to in many ways. Amazon optimistically refers to them as a parade. How fun! We’ve also heard them called an “extravaganza,”
“a digital juggernaut of deals and discounts,” and a “shopping bonanza.” (Full disclosure: That last one was me, in another post.) Anyway: Get the picture? There are supposedly over one million deals floating through the Amazonosphere since the Prime Day clock starting ticking at 3 a.m. EST this morning, and if you’re feeling a little overwhelmed, you’re not alone. Our most pressing question on this sale-iest of sale days: How can we ride the wave of deals to find the best prices on fashion?
We already know that Amazon is an untapped resource for stylish finds, be they
compliment-grabbing swimsuits, Instagram-worthy handbags, or this really good puffy headband seen on R29 fashion editor Eliza Huber, so we’re actively tracking down the best of what’s on sale in the “wearables” department — and no, we’re not talking tech gadgets (although if you’re interested in that kind of thing there’s plenty to shop). And don’t think Amazon is only home to left-field finds — we found major savings on big-name labels like Calvin Klein, Ray-Ban, and Levi's. So bookmark this post to get on the best fashion deals that are happening today and tomorrow — and remember that there are a paltry 50 million U.S. residents hitting up Amazon today, so if you see something you like, grab it. At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. All product details reflect the price and availability at the time of publication. If you buy something we link to on our site, Refinery29 may earn commission.
Hiding among the more casual finds are some eclectic, summer-ready Loeffler Randall kicks. We found sunny
persimmon wedges, go-with-everything slides (not technically on sale, but a steal at under $80), and even a pair of beautiful knee-high boots (if you’re ready to make an investment in your fall wardrobe). Loeffler Randall
Elsie Slide Sandal, $76.23, available at
Amazon More 40% Off Instagram-Vetted Hair Accessories
2019 may go down in history as the year of the barrette — specifically, the oversized pearl barrette (and its cousin, the resin clip). We don’t how the veritable epitome of a “cheap and cheerful” accessory could get
any cheaper, but leave it Amazon — and Prime Day — to make that magic happen. Red King
Pearl and Resin Barrettes, $5.99, available at
When we hear the words “sale” attached to Calvin Klein, we go straight for one thing: underwear. Prime Day means discounts on
CK clothing and intimates for men , but we’re most excited about the steeper discounts on bras and panties. and women Calvin Klein
Modern Cotton Bralette and Bikini Set, $26.41, available at
Amazon Calvin Klein
Invisibles Lightly Lined T-Shirt Bra, $26.6, available at
Amazon has a wide selection of summer-ready styles from already-affordable on-trend footwear brand j/slides, and a generous 50% markdown puts them squarely in the “buy it now” category.
Libby Flatform, $69.9, available at
Amazon More Iconic Britney Merch at 20% Off
Did you guys know that Britney Spears had a merch store on the ‘zon? Neither did we, but thank god we know about it now. While it mostly consists of a surprising plethora of fragrances, there are a handful of tees — including this one, that launched today with a 20% discount. (Psst: check the “coupon” box to get the savings)
Heart Britney Longsleeve T-Shirt, $19.99, available at
The boho-meets SoHo Australian imprint has a selection of tops and dresses marked down on Amazon today.
Come Across Puff Sleeve Fashion Crop Top, $122.5, available at
This news deserves its own slide: Levi’s butt-lifting, universally flattering “Wedgie” fit, which is available on Amazon in sizes 00 to 14 in three wearable summer washes, is 30% off during Prime Day. Run! Your butt will thank you (for the jeans, and for the exercise).
Wedgie Skinny Jeans, $45.15, available at
We already filled you in on some sweet, sweet Loeffler Randall deals, but there are even more discounted party-friendly shoes to be had on the final day of Prime. We spotted some “Fanolo Flahnik” heels from SJP,
barely-there BCBG sandals, and silvery Circus by Sam Edelman slides. Have a browse! SJP
Nirvana 70 Pointed Toe Mary Jane Pump, $215.4, available at
This optimistically named imprint specializes in super-soft basics and loungewear to sport in or out of the house. Thanks to Prime Day, you can stock up on easy-wearing must-haves like this colorblocked dress or one of the brand’s
best-selling tank tops. Splendid
Short Sleeve T-Shirt Dress, $96.6, available at
This premium contemporary imprint specializes in sweet separates that will take you through all of your weddings and social engagements through the rest of the summer and into fall. Their USA-made pieces don’t come cheap, so take advantage of Prime Day’s 30% markdown on select styles.
Cap Sleeve Embroidered Scallop Lace Cropped Baby Tee, $206.5, available at
Amazon More Classic New Balance Styles Up To 40% Off
We’ll never tire of New Balance’s colorful, retro-flavored styling — they’re the perfect sneakers for working out and running around in style. On Prime Day, a few of the classic ’70s silhouettes (each in over 15 colorways!) are marked down.
New Balance Women's 220v1 Sneaker, $55.21, available at
Amazon New Balance
515v1 Lifestyle Sneaker, $41.4, available at
Kicks both stylish and functional from brands like Calvin Klein, Dansko, Naturalizer, Clarks, Puma, and Ecco are 30% off on Prime Day.
Madalyn Sandal, $89.83, available at
Amazon Kate Spade
Nannete Ballet Flat, $73.49, available at
Billie Sandal, $47.69, available at
Amazon More Discounts on select find. styles
Amazon launched this trend-driven collection in Europe two years ago, and we’re so glad it finally arrived stateside. The entire range — apparel and footwear alike — is definitely browse-worthy, and you’re sure to stumble on a Prime Day deal or two, like this paisley midi skirt, which is here to replace the leopard midi skirt as the silhouette of the summer.
Printed Summer Midi Skirt, $27, available at
The original premium workwear brand continues to specialize in streamlined, office-friendly seperates with an un-boring edge. There’s a precious selection of fall-ready pieces marked down for Prime Day, like this cool cotton wrap skirt.
Midi Workwear Wrap Skirt, $159, available at
Do not even pretend for
one single second that you did not have a Vera Bradley bag in high school (or knew someone who did). While you may have evolved out of cotton quilted tote-territory, we still browse this brand for nostalgia purposes — and sometimes encounter things we’d totally still carry, like this roomy bright red backpack. Vera Bradley
Campus Tech Backpack, Microfiber, $82.8, available at
The heritage brand’s leather goods are of top-notch quality, but don’t think its offering are limited to motorcycle boots. These leather sandals garnered customer praise for comfort and style, and at 20% off they’re a no-brainer.
FRYE Women's Ruth Woven Ankle Gladiator Sandal, $68.65, available at
A whole pack of outdoor and camping gear is marked down up to 40% for Prime Day, but we zeroed in on this simple, high-capacity tote bag that looks both chic and office-friendly.
Slate Tote Travel Bag, $34.5, available at
A super-soft sports bra for small- to medium-sized chests, this Under Armour piece is one of many in the women’s activewear collection that’s on sale for Prime Day.
Mid Keyhole Sports Bra, $19.6, available at
A few flirty floral separates from New York-based Parker have dropped their prices for Prime Day.
Summer Cowl-Neck Top, $131.6, available at
Amazon More Select Activewear Up To 30% Off
We’re always in need of new workout clothes, so it’s very convenient that a selection of high-performance brands (Reebok, Danskin, Champion, and yogi-centric Gaiam) is marked down 30% for Prime Day. Not to be missed? Amazon’s
in-house activewear brand Core 10. Reebok
Reebok Bold Tights, $31.5, available at
Premium denim brand DL1961 uses a solar-powered manufacturing facility and an on-site water recycling plant to make their cool, easy-wearing denim. Select styles — like this slim, straight leg pair — are marked down 30% on Prime Day.
Coco Straight Leg Jeans, $67.34, available at
If you still yearn for the slinky, floor-skimming gowns and jumpsuits that marked the era of Studio 54, you’re in lucky — Halston, the label that defined the original disco look, has been back in action for a few years now, churning out the same silhouettes. Get up to 30% off select styles on Prime Day.
Long Sleeve V Neck Ruched Front Gown, $202.29, available at
Amazon’s in-house brands are one of the site’s best-kept secrets — the well-priced basics from lines like Daily Ritual and Amazon Essentials are designed to be worn all the time. Customers sing the praises of pieces like this perfectly simple T-shirt dress — 300 reviews from enthused women describe its “on-point” fit and supreme comfort. We also loved these chic chino shorts and windowpane-printed ankle pants.
Jersey Short-Sleeve Scoop Neck T-Shirt Dress, $18.5, available at
Amazon Amazon Essentials
5" Inseam Chino Short, $12.55, available at
Amazon Amazon Essentials
Skinny Ankle Pant, $16.8, available at
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