When it comes to shopping for beauty, we know how important it can be to swatch
everything. After all, there’s no better way to find your perfect foundation shade, or test whether a particular red lipstick hue brightens your skin tone. However, with websites having better shade-matching tools than ever, you can easily shop beauty products with confidence. (And if you slightly miss the mark, most places give you the option to exchange or return.)
However, since we know that you already surf the net for your
fashion and home needs, there’s no reason that beauty can’t be part of the mix. Aside from allowing you the luxury of shopping from the comfort of your couch or bed, there’s an undeniable convenience factor associated with ordering a moisturizer or mascara with the touch of a button. (Plus, you can still digitally rack up those all-important reward points at places like Sephora or Ulta that offer a loyalty program.) From the best brick-and-mortar shops (with equally good e-commerce) to online-only beauty stores, we’ve rounded up the best places to shop online for beauty. At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.
You might not have heard of
Materiae yet, but they're one you'll want to keep on your radar. The site feels more like a treasure trove of Pinterest-worthy beauty photography, but it's their hyper-curated coterie of brands (only the best of the luxury products best make the cut) that makes it one of the coolest places to discover new, amazing products. (Plus, when we told them we were including them in this story, they graciously offered an extra 15% off for Refinery29 readers for a limited time. Just enter code R29 at checkout to get your discount.) Sachajuan
Thickening Shampoo, $28, available at
Materiae Photo: Courtesy of Materiae More
Clean beauty might feel like it's suddenly everywhere, but non-toxic beauty purveyor Follain has been spreading the gospel since 2013. What sets them apart, however, is the fact that they maintain their own rigorous approval process, which includes an extensive list of
no-no ingredients and a focus on supporting independent, founder-led brands. Indie Lee
Squalane Facial Oil, $34, available at
You probably pay for monthly memberships for Amazon Prime, Costco, or Netflix, so why wouldn't you subscribe to buy beauty products at wholesale-like prices? Beauty Pie's unique membership model allows you to choose from four
membership option s, each of which give you the option to shop a capped amount of member-priced product (we're talking $9 foundations and $12 serums) a month. Beauty Pie
Dr Glycolic Pore-Purifying Glow Toner, $10.55, available at
Beauty Pie More
The early purveyor of clean, good-for-you beauty (cheekily named after the department store counters of yesteryear) offers a wide range of highly pigmented lipsticks and eyeshadows, in addition to target skin-care ranges focused on acne, soothing, anti-aging, and more.
Dew Skin Tinted Moisturizer, $45, available at
Beautycounter Photo: Courtesy of Beautycounter More
The beauty startup has majorly disrupted the industry with its good-vibes ethos and fun, feel-happy makeup that people genuinely want to use every day. (*applies more
Haloscope *) Glossier
Generation G, $18, available at
Glossier Photo: Courtesy of Glossier More
Charlotte Cho's vision for bringing K-beauty to the masses has made Soko Glam the ultimate destination for shopping the best sheet masks, essences, and more. (Stalk their
Newly Curated page for everything this-just-in from Korea.) CosRx
Triple C Lightning Liquid, $27, available at
Soko Glam More
They're not a household name...
yet. If you prize yourself on being the first to know about the coolest, most under-the-radar beauty brands, then Need Supply Co.'s cool-girl crew of indie brands is for you. J. Hannah
Ghost Ranch Nail Polish, $19, available at
Need Supply Co Photo: Courtesy of Need Supply More
U.K. export Space NK has one of the coolest beauty assortments around, and if you sign up for their customer loyalty program, you can earn one point for every $1 spent. (Trust us, it adds up.) Oh, and their limited-edition holiday exclusive sets are the stuff of legend — just ask any beauty editor.
Silk Pillowcase - Queen Standard, $85, available at
Space NK Photo: Courtesy of Space NK More
ICYMI, Target (or should we say,
Tarzhay) has become one of the hottest places to shop for beauty. From store-exclusive brands like Kristen Ess and Sonia Kashuk to a new Clean section, Target's affordable hair, makeup, and skin-care products is proof that a stacked beauty routine doesn't need to break the bank. Revlon
Salon One-Step Hair Dryer and Volumizer, $45.89, available at
Target.com Photo: Courtesy of Target More
K-beauty brand Glow Recipe knows a thing or two about products gone viral (remember the Watermelon Sleeping Mask?), and its site is a must-shop for anyone obsessed with getting dewy, healthy skin. Their in-house label (plus sister brand Sweet Chef) not only make each product fun to use, but are totally affordable, too.
Avocado Melt Retinol Sleeping Mask, $49, available at
Glow Recipe Photo: Courtesy of Glow Recipe More
Even when they're not making our hearts beat over Anniversary Sale offerings (a small handful of which are still
sneakily available to shop!), Nordstrom's luxe beauty section is the perfect place to shop for a fancy-pants gift for a friend (or yourself). (Honorable Mention: Nordstrom Rack is also a treasure trove for under-$12 Lancôme and $8 MAC — yes, actually.) DryBar
The Brush Crush Heated Straightening Brush, $145, available at
Nordstrom Photo: Courtesy of Nordstrom More
If you like to shop for beauty products while you also pick up a
faux fur throw and monogrammed cheese board, then Anthro is the way to go. Come for the luxe skin-care brands, stay for indie darlings on the cusp of blowing up. Supergoop!
Unseen Sunscreen SPF 40, $32, available at
Anthropologie Photo: Courtesy of Anthropologie More Like what you see? How about some more R29 goodness, right here? Orange Makeup Is The Summer Trend That’s Also Perfect For Fall How To Find Your Perfect Wedding-Day Makeup The Breakout Hairstyles Everyone Will Be Wearing This Fall