The best pink lipsticks for women over 40

I was at a beauty presentation a few weeks ago, hosted by Net-a-Porter. Apparently,  the site’s sales of pink lipsticks far outstrip sales of reds and nudes, which is unsurprising given that whatever your favourite shade – rose, flamingo or magenta – a pink lipstick is always a flattering choice. It really is the hardest worker of the lipstick world: not as showy as a bold red, or as difficult to wear as a true nude. There’s something about a good pink lipstick that works for  any occasion, day or night, brightening every skin tone.

The best pink lipsticks

For a traditional lipstick in a suits-everyone dusty rose, try the shade, er, Climax, by Illamasqua. It’s a creamy matt lipstick that perks up the skin, without the potential washout factor that you’d get with a nude. It doesn’t make a statement, but that’s not the point of pink lipstick – it just makes you look subtly better.  I also love the Max Factor Colour Elixir Lip Cushions, which come in satisfying squeezy tubes with a soft sponge applicator. There are a few pinks in the range, and the finish is more like a gloss than a matt lipstick. You do get a good punch of colour, though. I love the shade Starlight Coral, a bargain at £8.99. 

And for really strong pigment, you can’t beat Laura Mercier Velour Extreme Matte Lipsticks, available in dozens of shades but with particular focus on pinks. I love the shade Bring It, which is a vibrant candy-pink that looks great with bronzer and just a slick of mascara. Added bonus? The colour  lasts all day long. Truly an unsung beauty hero. 

Newsletter promo - Stella - End of article