Men have never been great at shopping online; particularly those in my age bracket. But we don’t have much choice but to shop via the internet at the moment, and we should do what we can to support retailers now.
Most menswear sites excel in one or two areas. For shoes and jeans, selfridges.com takes some beating: its online denim selection is comprehensive and helpful, filtering by fit or colour.
For underwear (inc socks), hamiltonandhare.com has you covered. A British brand making shorts in premium-quality fabrics, their seamless trunks provide next-level comfort.
Castore.com should be top of your list for running or golf attire, moscot.com for eyewear and grooming from exclusively imported brands, shop-beast.com (slogan: “changing the way men buy beauty”) has a fine edit from more than 80 lines. And J Crew has just launched a new line: So J Crew, the perfect destination for coats, tailoring or anything smarter.
Masters of all trades: H&M group’s arket.com, with its Scandi handwriting; and zara.com is strong across most categories. Stockholm-based asket.com (not to be confused with arket.com), has well-honed basics with attention on fit and fabric, and great accessories, too.
If you’re able to push the boat out, matchesfashion.com boasts a feast of international luxuries, harder-to-find mid-market brands, and their own in-house line (which is called Raey). Finally there’s Vestiaire Collective, an online auction room for preloved clothes and accessories. Great deals, especially on vintage watches.
Western shirt £79, arket.com
Everyday socks £14, hamiltonandhare.com
Woven leather belt £50, asket.com
North slim-fit jeans £210, Acne Studios; selfridges.com
Oyster Perpetual watch Rolex (POA), vestiairecollective.com
Wallace & Barnes hooded combat jacket £221, jcrew.com
Work jacket £49.99, zara.com