The Best Items to Buy From 11 Classic Brands Everyone Loves

·4 min read

As much as I love wearing new brands, there's something about the comfort of buying something from a brand that's been around for years, especially if you're already familiar with the fit, the quality, and what they do best. Many of these veteran brands are good for shopping for basics, but don't write them off as being just that—among them are plenty of trend-forward items, as well as items that have been around forever but are trendy once again. (Here's looking at you, Birkenstock Boston Clogs.)

What can be classified as a classic brand is certainly debatable, and we all have different go-to's, but as someone who basically shops for a living, I selected eleven to shop that maintain their popularity and stay relevant among the saturated marketplace that is fashion. I also opted to keep things very curated, editing this down to three stellar items from each brand. Scroll to shop them along with me.


Nike Waffle One Sneakers ($100)


Nike One Mid-Rise Shorts ($40)

The material these are made of is buttery perfection.

Nike Bliss Luxe Training Dress ($90)

I'll take it in every color.


Wolford Colorado String Bodysuit ($250)

When you see a celebrity wearing a turtleneck bodysuit, it's probably this one.

Wolford Mat Opaque 80 Tights ($61)

If you buy just one pair of black tights this year, make it these.

Wolford Jamaika Stretch-Jersey Bodysuit ($195)



Ray-Ban RB2140 Original Wayfarer Sunglasses ($154)

These look good on absolutely everyone.

Ray-Ban 1972 Octagon-Frame Gold-Tone Sunglasses ($169)

The '70s vibes you've been craving.

Ray-Ban Inverness Sunglasses ($165)

Hailey Bieber would 100% wear.

Polo Ralph Lauren

Polo Ralph Lauren Cotton-Blend Hoodie ($125)

Polo Ralph Lauren is making a comeback (not that it ever went anywhere).

Polo Ralph Lauren Classic Sport Cap ($45)

The ultimate dad hat.

Polo Ralph Lauren Striped Cotton Shirt ($105)

Very Gigi Hadid.

New Balance

New Balance 574 Classic Trainer Sneakers ($90)

Easy on the logos, big on the style points.

New Balance Accelerate Shorts ($30)

You don't have to be a runner to appreciate these affordable shorts.

New Balance Made in USA 990v5 Sneakers ($175)

I never tire of these.


Madewell Classic Straight Jeans in Lunar Wash ($128)

These would make for a very useful purchase.

Madewell Linen-Cotton Beachside Shirt in Daly Stripe ($70)

Just add a swimsuit and denim shorts.

Madewell The Perfect Vintage Military Shorts ($65)

I own these and can confirm that they are, in fact, perfect.

Tory Burch

Tory Burch Printed Underwire Bikini Top ($148)

If Daphne Bridgerton were to wear a bikini... you know the rest.

Shop the matching Printed Hipster Bikini Bottoms ($98).

Tory Burch Lee Radziwell Petite Bag ($498)

A classic bag if I ever saw one.

Tory Burch Floral-Print Cotton-Blend Poplin Midi Dress ($348)

It's the shoulder ties for me.


Birkenstock Arizona Big Buckle Torty Birkenstocks ($155)

No wonder these are selling out everywhere.

Birkenstock Boston Soft Footbed Clog ($145)

I have a hunch these will remain a fashion person favorite indefinitely.

Birkenstock Eva Arizona Birkenstock Sandals ($45)

Pretty much every fashion editor I know (myself included) owns these.


Lululemon Align High-Rise Pant 25" ($98)

You can't mess with perfection.

Lululemon Track That Mid-Rise Lined Short 5" ($58)

I have a hunch these will become a new Lululemon It item.

Lululemon Like a Cloud Bra ($68)

Everyone in your pilates class will be running out to buy this.


Levi's Ribcage Straight Ankle Jeans in Mind Your Own Finish ($70)

The under-$100 jeans even celeb stylists are obsessed with.

Levi's Safari Denim Jacket ($90)

Perhaps this is a surprising choice, but I'm obsessed.

Levi's High Loose Bermuda Shorts ($98)

The perfect pair of tailored shorts.

Free People

Free People Hailee Sweater Set ($128)

Here's your new favorite summer outfit.

Free People Here All Day Brami ($38)

I'd love to wear this under an oversize button-down (unbuttoned, of course).

Free People Park Slope Maxi Dress ($148)

Free People does retro prints so well.

Next, life hasn't been the same since I added these 11 special basics to my wardrobe.

Opening Images: @lefevrediary; @himichelleli; @annelauremais

This article originally appeared on Who What Wear

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