The Emojis That Every Beauty Lover Needs

In case you’ve run out of ways to express yourself with all of the average emojis, L’Oréal is here to help with a brand new beautified keyboard. Beaumoji was launched Thursday, under L’Oréal USA as the newest and most extensive range — 130! — of beauty emojis out there. With categories such as ‘It Girl,’ ‘Iconic,’ and ‘beYOUtiful,’ the leading cosmetics brand is aiming for inclusivity and unique expression with the comprehensive keyboard. And if you’re still not satisfied with what they have to offer, you can create your own with L’Oréal’s #BeaumojiContest.

Although the new launch is getting beauty junkies super excited to start texting everyone they know, L’Oréal is not the first to come out with beauty and lifestyle-oriented emojis.

Dove was the first of the beauty brands to launch such a keyboard, back in November. Along with their #LoveYourCurls campaign, the perfectly-coiffed emojis were designed to help curly-haired women express their natural beauty.

Kim Kardashian West went beyond breaking the Internet when she decided to launch her Kimoji app, and, yup, break the app store. Although Amber Rose and Blac Chyna later came out with their own, Kim’s lifestyle keyboard includes the most emojis for beauty lovers.

Redken followed in Dove’s footsteps with the #RedkenObsessed emoji keyboard released in early March. That’s when the hair mavens of the world were granted access to every hair product, tool and type, in cartoon form.

Harper’s Bazaar jumped aboard, creating its exclusive emoji collection in late April with images ranging from clothing and accessories to all the makeup swatches you can imagine.

Cosmopolitan was quick to catch up to the trend just a month ago with Cosmojis, a keyboard that focuses on giving an upgrade to all of your favorite existing emojis. So start texting!

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