This year marks the 10th Small Business Saturday, the coast-to-coast shopping event kicked off by American Express to follow-up the Black Friday frenzy at big-box stores, nationwide chains, and powerhouse web-based retailers. Launched in response to the recession, it was created, according to the official website, "to encourage people to Shop Small and bring more holiday shopping to small businesses."
It's fantastic if you're able to support small businesses in your community by visiting your favorite local shops — I personally have several in mind in my city's adorable downtown area — but Small Busines Saturday is more widespread and convenient to participate in than ever now that so many small businesses have become more web-savvy. Mom and pop have expanded beyond brick-and-mortar to click-and-mortar, if you will, and a number of small companies — including indie beauty brands — are offering extra-special deal specifically for Small Business Saturday.
Check out some of our favorite beauty brands — and their deals — for Small Business Saturday. It's a boon for both your holiday budget and the hardworking folks running small businesses.
Alamar Cosmetics was founded in 2018 by makeup artist Gaby Trujillo, who named the brand after her Cuban hometown. Now based in Miami, the brand is a fantastic source of colorful eye shadow palettes, nude lip glosses, and makeup-brush sets that fill the holes you didn't even know you had in your collection. Enjoy an automatic 30 percent off this weekend at alamarcosmetics.com.
Because it's so hugely popular, it's easy to forget that Beachwaver is a small business, but Sarah Potempa's beloved brand a thriving independent company. To celebrate Small Business Saturday, you can get 30 percent off its tools and hair-care products with the code SHOPSMALL on beachwaver.com.
Everyone appreciates a personalized gift, and Julie Mollo's customized clutches are especially exciting for beauty lovers. Perfect as a makeup bag, the glittery, zip-top pouch is available in a ton of colors and can be topped off with lots of different graphics — anything from a pineapple to a bobby pin — and even the word or name of your choice. And ranging from $22 to $43, they're far more affordable (and fun!) than a lot of other personalized presents. Just be sure to get your order in before December 10 to ensure delivery before Christmas.
Mad Hippie is a beautiful marriage of nature and science, and this weekend, it's also a beautiful bargain. The already-affordable skin-care brand is offering 25 percent with the code DEAL on its site, madhippie.com, where you'll find entire regimens full of natural yet effective ingredients.
Maya Chia keeps racking up editorial honors, including an Allure Best of Beauty Award for its Highlight of the Day Serum, and now is a great time to try it — along with a couple other of the indie brand's skin-care creations — because you can enjoy free shipping on orders of $75 or more at mayachia.com.
This woman-owned business started out as a brick-and-mortar nail salon in NYC, and this year, it started selling a line of polishes to those who can't make it for a mani IRL. If you happen to live in NYC, now is the time to purchase a manicure gift card for 15 percent off, and if you don't, use code MANIMAGIC for 15 percent off polishes through Monday on paint-box.com.
Skylar creates some of the loveliest fragrances available, not only because of the gorgeous note blends — Meadow is a must-have for fans of white florals — but also because founder Cat Chen has been so thoughtful about what does (and more importantly doesn't) go into the bottle. This Saturday, enjoy 25 percent off site-wide on skylar.com and pick up a new scent for yourself and an ingredient-conscious friend.
And remember, it may be Small Business Saturday, but these and many other companies are small businesses every day and always appreciate your support.
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.
Still in the mood to shop? We’ve got you:
- 121 Black Friday and Cyber Monday Deals You Need to Shop
- Gift Ideas for the Person Who Has Literally Everything
- The 14 Best Beauty Products on Oprah’s Epic Favorite Things List This Year
Now, watch Kristen Bell do nine things she’s never done before:
Originally Appeared on Allure