Ben Soleimani Opens a New York Flagship
With the sun beaming on the white stone facade of the new flagship for his eponymous home decor and furniture line, Ben Soleimani is excited for the future after over two years of placing things on hold. "My brand started out as online-only, so we already had everything in place digitally, which helped even though like everyone, I found it hard to be patient with delays due to the pandemic," he says.
His second brick-and-mortar (the first opened in Los Angeles) inhabits the former Emporio Armani digs on Madison and 57th Avenue. A perfect location, according to Soleimani. "People know what they can expect from me, quality and simplicity, and they can just walk in and get everything they need for their home," he says, noting that an upside of the slowdown meant that all of his furniture and decor is in stock and ready to go, a rare prize these days. The showroom is arranged in a mix of vignettes and samples across three stories with every category of home decor, including thousands of antique rugs (rugs are one of Soleimani's specialties). It is an elevated one-stop-shop with interior design consultants on hand to help with any aspect of redecoration—custom pieces can be ordered from the in-house atelier if the client has something particular in mind.
New locations will be opening in Miami and Chicago with more planned in the future. Just in time for you to redecorate your home again, again, and again.
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