Stoners, rejoice! Ben & Jerry’s is producing an ice cream burrito to satisfy your sweet munchies craving.
Called the Brrr-ito, the sweet snack is composed of two scoops of ice cream, topped with a drizzle of fudge and cookie crumbs, all wrapped up in a soft, chewy waffle wrap.
Forget pot smokers — this dessert will entice those who don’t indulge in the herb, as well.
The new ad is updated for stoners who love ice cream. A bunch of long-haired, bearded men stare blankly at a screen featuring an ice cream sandwich until a perky blonde in a pink Ben & Jerry’s t-shirt runs into the room. Rather than carrying a hammer, as in the Apple ad, she hurdles a Brrr-ito into the screen, producing a bright flash.
The message? The Brrr-ito is here to break you out of your munchies rut. “Have one rolled for you in scoop shops April 20th,” ends the ad. (Not subtle, but probably effective.)
Are you an ice cream fanatic?
Will you buy a Brrr-ito?