Ben & Jerry's is known for chunks, swirls, and all-the-desserts-in-one flavors like Half-Baked and The Tonight Dough. There's a reason they're the pints seen in movie break-up scenes ... Ben & Jerry's pints are comfort food at its finest. But like most other ice cream brands in the post-Halo Top world, they're becoming health-conscious, too.
Ben & Jerry's lower-calorie ice cream line, Moo-Phoria, officially launches today with three flavors: Chocolate Milk & Cookies, Caramel Cookie Fix, and P.B. Dough. All three have fewer calories, sugar, and fat than regular B&J's pints and are made with organic dairy.
Each flavor has about 150 calories per serving (that's half a cup, or a quarter of a pint) and around 15 grams of sugar. Fat was reduced by 60 to 70 percent, so each serving has around 5 grams, compared to 15 to 19 grams in the new Truffles pints. Instead of using sugar alcohols or sugar substitutes, Ben & Jerry's Flavor Guru Craig Koskiniemi told us they lightened the ice cream by reducing the amount of cream and adding in more air.
There's no aftertaste to the new flavors, and while they do taste a little less indulgent than usual pints, they don't taste like "healthy" ice cream. That's largely due to the mix-ins - in true Ben & Jerry's fashion, there are still plenty of chunks and swirls inside.
Caramel Cookie Fix has shortbread cookies and salted caramel swirls, while Chocolate Milk and Cookies has the same cookies as the regular Milk and Cookies flavor mixed into vanilla and chocolate ice cream. P.B. Dough (the most caloric of the three, with 160 calories per serving) blends chocolate ice cream with gobs of chocolate chip peanut butter dough.
The light pints are definitely still more caloric than other healthy ice cream options - a whole pint of Moo-Phoria has around 600 calories, compared to the 200 to 300 calories per pint in Halo Top and Enlightened. The taste is hard to compete with, though, so it really comes down to whether you can stick to a serving size (or even half a pint).
Moo-Phoria flavors will be in stores nationwide starting February 7, along with Ben & Jerry's newest non-dairy and pint slice flavors and new line of Truffle pints.
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