Starring in a Calvin Klein campaign is a huge deal for anyone, even if you’re a supermodel or a pop star. Shawn Mendes recently nabbed his first campaign and stripped down for the brand, and Justin Bieber and the Kardashian-Jenner sisters have showed off their Calvins in the past too. The brand’s super-steamy new campaign, “#MyCalvins IRL,” features shots of celebs like Bella Hadid, Euphoria star Jacob Elordi, supermodel Naomi Campbell, and Diplo, among others. Is it hot in here, or is it just this campaign?
The new models made their debut in a black-and-white video filmed by Bardia Zeinali, showing off their Calvin Klein underwear as they pose, dance, and laugh for the camera. The black-and-white footage is interspersed with “IRL” clips of the models in their homes eating popcorn, watching movies, and hanging out wearing their Calvin Klein undies, as you do. “Remove the filter and see what happens IRL,” says the brand.
The still images are similar to the video in that they show the models shot in black and white, then in more personal, relaxed environments. Bella poses in the studio and then in front of a mirror, while Jacob is seen stripping down to his CK shorts in a locker room. Diplo poses upside down in some comfy Calvin Klein sweats, and football star Odell Beckham, Jr. takes a mirror selfie. The campaign is all about feeling comfortable in your own skin — and in your favorite underwear, obviously.
While Bella has posed for Calvin before, this is Naomi’s first campaign for the brand. It’s a pretty major achievement for Jacob, who is hot off the success of Euphoria and coming into his own as a young star.
The “#MyCalvins IRL” campaign also features more diversity than we’ve seen from Calvin Klein in the past; for example, musician Beth Ditto, who is plus-size, is shown lounging in a black lace bra. "The campaign brings to life the playful and pure perspective of sexy; one that encourages self-expression and underscores the idea that sexy is a state of mind," the brand said in their press release about the campaign, as reported by Fashionista.
You can see many of the pics on the brand’s Instagram, but be warned: they may tempt you to go out and buy your own pair of Calvins ASAP for your very own #MyCalvins IRL moment.
Originally Appeared on Teen Vogue