Amazon's new retinol moisturizer erases fine lines and wrinkles — and it's on sale for just $28

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This $28 moisturizer will transform your skin while you sleep. (Photo: Amazon)
This $28 moisturizer will transform your skin while you sleep. (Photo: Amazon)

If you’re not using a retinol product, it’s time to start. This superhero ingredient is like a magic eraser for wrinkles, crepey skin, fine lines, dark spots, acne, you name it. Finding the right product that’s gentle, effective and affordable isn’t easy, but Amazon recently launched a moisturizer that has it all.

Belei by Amazon features retinol as the key ingredient, combined with hydrating hyaluronic acid to diminish the appearance of fine lines and wrinkles by plumping your skin. Squalane (another of-the-moment ingredient) adds an extra hydrating element to mitigate any harshness. The formula contains no sulfates, parabens, fragrances or phthalates, so it’s mild, non-irritating and suitable for sensitive skin. And it’s on sale for $28 right now, down from $35.

Shop it: Belei by Amazon: Retinol Vitamin A Refining Moisturizer, $28 (was $35), amazon.com

Be sure to use sunscreen during the day after using the product since it can make your skin more susceptible to sun damage. When you first start using any retinol product, it’s best to use it just a few days a week to be sure your skin is tolerating it, then work your way up to more frequent use as your skin grows accustomed to the product. Over time you’ll see fine lines and wrinkles diminished, skin texture and tone improved and minimized breakouts. Trust us: This stuff is transformative.

Better than expensive skincare

“I used to own a salon spa and I am a product junkie. We carried various skin care lines, most of them retailing for over $100. Not one of those lines compared to Amazon's new Belei line,” says a five-star reviewer. “I ordered two products to try and in two weeks my skin is looking better than it has in years. The tone is much more even and my skin much brighter.”

Less is more! This formula is free of sulfates, parabens, phthalates and fragrances. (Photo: Amazon)
Less is more! This formula is free of sulfates, parabens, phthalates and fragrances. (Photo: Amazon)

Great for sensitive skin

“I LOVE this product. I actually received a sample of this in the mail and liked it so much I bought it. It is well worth the price. I have lupus and very sensitive skin and this is the ONLY face cream I use,” says a happy shopper. “Bought this at least six months ago and have only used maybe a quarter of the container and I use it everyday. You don't need much!! The best face cream I have ever used!”

Complexion rescuer

“I used to be afraid of retinol products, but this one is surprisingly gentle AND effective. I only use it two or three times a week before bed and I can feel the difference in my skin when I wake up. It's helped even out my complexion and firm up the lines around my eyes. My skin is noticeably smoother, and I've gotten several compliments on my skin since I began using it,” says a shopper.

Another agrees, writing: “Wish I had taken before and after photos! My skin has never looked better. I'm approaching 30 but have better skin than I did in my early 20s. It has definitely refined my pores, decreased the amount of breakouts I have and decreased the healing time when I do have breakouts.”

Shop it: Belei by Amazon: Retinol Vitamin A Refining Moisturizer, $28 (was $35), amazon.com

The reviews quoted above reflect the most recent versions at the time of publication.

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