- Oops!Something went wrong.Please try again later.
YouTube makeup gurus are taking over the cosmetic industry with their relatable AF makeup videos, (mostly) authentic reviews, and charming personalities. Beauty vlogger Laura Lee is making her way to the top as one of the biggest beauty influencers, just after starting her channel three years ago! She has over 2 million followers on YouTube, and she’s only getting bigger.
If you haven’t heard about Laura Lee, then you most definitely will come 2017, because she is about to have one of the biggest years yet! She recently worked on a special project with Too Faced for their Sweet Peach collection and her wildly popular Violet Voss eyeshadow palette was so coveted that the limited edition palette sold out immediately.
A photo posted by Laura Lee (@larlarlee) on Nov 19, 2016 at 4:12pm PST
Luckily for her followers, the brand dropped the beloved palette again! With cute Southern names like Mama Bird and Tickled Pink, it’s nice to see that Laura has stuck to her Alabama roots.
A video posted by Violet Voss®, LLC Cosmetics Co (@shopvioletvoss) on Dec 14, 2016 at 4:58pm PST
She has one of the most lovable personalities on YouTube, and it’s hard to not crack a smile when you’re watching her beauty videos. Not only does she add her Southern charm when sharing makeup tips and tricks, but she’s not afraid to be her quirky, eccentric self!
V A M P @maccosmetics Quiktrik stick - all a flush @coverfx loose powder & custom enhancer drops - moonlight Use code LAURALEE15 for 15% off @narsissist concealer- custard @makeupforeverofficial Pro sculpture palette 30 @tartecosmetics #tarteist quick dry lip paint - Acid wash @benefitcosmetics precisely brow pencil 4 #makeuptutorial #makeupartist #benefitbrows #hudabeauty #makeup #tartecosmetics #maccosmetics #makeupforever #narsissist #coverfx #motd
A photo posted by Laura Lee (@larlarlee) on Dec 13, 2016 at 7:37pm PST
Hello Giggles: What inspired you to start a beauty YouTube channel?
Laura Lee: At the time, I was living in Alabama as a medical assistant and I had always watched a lot of the girls that were starting up on YouTube. I was watching Kandee Johnson and Nicole Guerriero — there weren’t that many beauty channels at the time — and I had always had a really, really big passion for beauty. Being a medical assistant, I wasn’t even really allowed to wear that much makeup to work, so after, I would come home and do my makeup every day and post it to Instagram. It was just kind of like a creative outlet for me, and then I just went over to YouTube.
A photo posted by Laura Lee (@larlarlee) on Dec 7, 2016 at 3:18pm PST
HG: What is it like being in the same circle as the YouTubers you watched in the beginning when you were inspired to start your channel?
LL: You know it’s actually really, really weird just because I never ever in a million years thought that we would be in the same circle together. Of course, I’m the type of person to let them know, “Omg, I watched your videos for so long. I love you so much.” But it is also really great because the people that I watched for so long are just as sweet as they are on the Internet. So, it’s truly inspiring and it’s surreal, honestly.
A photo posted by Laura Lee (@larlarlee) on Nov 29, 2016 at 10:44am PST
HG: What is the most challenging thing about being a beauty YouTuber?
LL: Well, the most challenging thing in 2016 would be that YouTube is very saturated. There are over 70,000 beauty channels now and it’s hard to come up with fresh content because everything has already been done once. But I feel like if you put your own spin on everything and your own personality, then it will shine through.
Forever cleaning my house LIPS @anastasiabeverlyhills sarafine liquid lipstick @hudabeauty #hudabeautyrosegoldpalette palette #hudabeauty @urbandecaycosmetics Liquid moondust on the lid- Chem trail @tatcha camelliabeauty oil (moisture and really helps thing to blend) @maccosmetics quiktrik stick- a latte sheen/semi sweet @nyxcosmetics liquid liner black @narsissist radiant creamy concealer Custard @hourglasscosmetics #vanishfoundation - beige @artisbrush Gold oval 8 used to blend @ofracosmetics highlight- Beverly Hills Use code ✋LAURALEE30✋ for 30 % off!! @lillyghalichi @lillylashes in Mykonos use code LAURALEE for $ off! @sigmabeauty F77 brush to blend contour - code LAURASIGMA for $ off! @benefitcosmetics precisely brow pencil 4 #urbandecay #moondusteyeshadow #benefitbrows #artistbrushes #makeuptutorial #makeupvideos #hudabeauty #ofracosmetics #tatcha #lillylashes #narsissist #hourglasscosmetics #maccosmetics #anastasiabeverlyhills #makeup #makeupartist #nyxcosmetics
A photo posted by Laura Lee (@larlarlee) on Dec 16, 2016 at 11:10am PST
HG: What do most people not know about you and your job as an influencer?
LL: It is an incredible amount of work. We stay up till 4:00 in the morning working. We take three hours to film a video and eight hours to edit it. I’m posting three videos a week and then I’m trying to run a vlog and Instagram. You know, get professional pictures for that, and then there’s a lot of business on the back side of it. So I do have my husband helping me do that because I physically, absolutely could not do it by myself. This is not a 9 to 5. This is a 24/7 type of job.
A photo posted by Laura Lee (@larlarlee) on Dec 8, 2016 at 5:01pm PST
HG: It’s interesting that you say that because I feel like a lot of people just think that YouTubers are playing with makeup, but whole lot of work goes into it that people don’t see.
LL: Yes, exactly! It’s so crazy because I started my channel, like literally just playing with beauty, and it turned into this whole thing and it’s challenging sometimes. At the end of the day, I started my channel because I wanted a connection with people.
I wanted a creative outlet, and then it turned into me being a businesswoman and an editor and an Instagram — I definitely don’t want to call myself a model — Instagram fashionista and you know a role model. It just turned into all these jobs and I’m like, “Whoa, what just happened?” I just want to play with eyeshadow.
A photo posted by Laura Lee (@larlarlee) on Dec 19, 2016 at 10:47am PST
HG: Speaking of eyeshadow, what was it like creating your own palette with Violet Voss?
LL: That was one of the hardest things I’ve ever done in my life. That was the day I officially learned that you can never please everybody. I was like, “I’m gonna make a perfect palette and not one person is gonna hate it! Everybody in the whole wide world will love it forever.”
I had to pick or create colors that represent me and the colors that I use, and they have to make sense in the palette. They can’t just have these random colors all over the place. But then, they have to make everybody happy. They have to be matte and you have to have shimmers and it has to pop. So it’s actually a very, very difficult thing to do. The palette was such a success, though. I would say everybody was pretty happy with it and we sold out!
Watching Shamless... who else loves this show? @jeffreestarcosmetics liquid lipstick in redrum #jeffreestarcosmetics Lashes @lillylashes Mykonos #lillylashes Code LAURALEE for $ off! @benefitcosmetics #benefitbrows precisely brow pencil 4
A photo posted by Laura Lee (@larlarlee) on Nov 25, 2016 at 8:56pm PST
HG: What beauty product can you not live without?
LL: My MAC Cosmetics Paint Pot in soft ochre ($23). It is kind of like an all-in-one. It’s an eye primer, but it has a lot of coverage. If you have red eyes or if your vein shows through on your eyelids like mine, it covers all that and it is the best eye primer I’ve ever used in my life. I’ve been using it for around eight to nine years now. I literally have been using it since high school and I want to use something else, but I always goes back to that!
This shirt is from @armtheanimals Their mission is to create killer clothing that make the statement and generates funds for small struggling animal rescues. They know they can't save every animal, but they can try & with your support they can make a difference and help save thousands of animals ❗️ speak for the speechless defend the defenseless arm the animals!!!! #nokillla #armtheanimals www.armtheanimals.com #adoptdontshop
A photo posted by Laura Lee (@larlarlee) on Nov 29, 2016 at 7:35pm PST
HG: What makes you feel the most confident?
LL: I would like to say makeup makes me feel the most confident, but it’s definitely not makeup. I feel the most confident whenever I am able to be myself 100 percent. It’s hard to do that actually, you know, because I’m such a quirky, weird person and it’s so easy to try to be normal and act like everybody else. Whenever I’m not being myself, it actually makes me feel really unconfident.
My precious WOOHOO thanks @youtube for the one Million Subscriber gold play button! Endless days and sleepless nights making shit happen! Can you believe we're amount at 2 million THANK YOU GUYS FOR MAKING MY DREAMS COME TRUE - in case you're wondering yes I'm dancing to lil Wayne A Milli right now
A photo posted by Laura Lee (@larlarlee) on Oct 7, 2016 at 3:44pm PDT
HG: What would advice would you tell your 14-year-old self?
LL: Everybody has something special about them and I think we’re also different, but I feel like in society they try to tell us to be like everybody else, and be normal, and don’t be loud, don’t be too silly. Be really pretty. And that’s not everybody. It definitely was not me.
So, I would just tell myself, “Laura, be the weirdest version of you, you can be. Be you 100 percent, all the time.” I think I would have gotten — I think I’m pretty far in life — but, I think a lot of great things would’ve happened for me.
A photo posted by Laura Lee (@larlarlee) on Nov 20, 2016 at 5:40pm PST
HG: That’s so true! I wish YouTube was big when I was in middle school. It’s just nice to see people online share their quirks and beauty tips! God knows I did not know how to straighten my hair back then!
LL: Oh my gosh. At 14, I was really into straightening my hair. I would pluck my eyebrows super thin, but that was the thing at the time. I was all about the trends, like you. If I had YouTube back then, my whole world would’ve exploded.
@arianagrande and I slay the deer! - she's the SWEETEST! I got to have a super chill interview with her I'll tell ya all about on snap! Thanks @ultabeauty for making this happen! 3rd stop star studded September #ultabeauty #arianagrande
A photo posted by Laura Lee (@larlarlee) on Sep 23, 2016 at 11:49am PDT
HG: Who are your style icons?
LL: Kendall Jenner, I mean the girl is a fashionista. I really like the way the new Ariana Grande is dressing. She’s not so much as pink and skirts anymore. It’s more like ripped jeans, a grungy t-shirt, and heels.
A photo posted by Laura Lee (@larlarlee) on Nov 24, 2016 at 7:25pm PST
HG: What has been the weirdest makeup trend you’ve followed and what trends are you super excited about now?
LL: I can tell you I tried really hard to follow non-touring, where you highlight under your cheek bones instead of adding bronzer to your cheekbones to contour. I tried it for a while and it doesn’t work. It was a little silly to me. Honestly, it was a little gimmicky, too. Just contour your face if you want to contour.
I’ve seen a lot on Instagram that girls are wearing their glasses, but they have no lenses in them. It’s hard to describe them, they’re kind of like aviator’s, but without the lens. So, I actually ordered a pair to see if I could pull it off. I don’t know if I can. You might see them on Instagram soon.
Using my @ofracosmetics Napa Valley liquid lipstick from my December @boxycharm #boxycharm @benefitcosmetics #benefitbrows precisely brow pencil 4 @shopvioletvoss x LAURALEE palette on the eyes COMING BACK TOMORROW shopvioletvoss.com 12pm pst. #violetvossxlauralee
A photo posted by Laura Lee (@larlarlee) on Dec 18, 2016 at 6:43pm PST
You can watch all of Laura’s fun, quirky videos on her channel, get some major fashion inspo on her Instagram, and pre-order her limited edition eyeshadow palette with Violet Voss for $45!