There are everyday beauty products. And then there are the treasured products that we apply ever so carefully, relishing them up until the very last drop. *Sob.* Usually, these are the skincare and makeup purchases that are far more expensive than we’d like to admit—and the ones we buy on repeat. But there’s just something about a glow-inducing formula that trumps all financial judgment. Here are 12 beauty goods that the PureWow editors simply can’t stop splurging on.
Tatcha Violet C Radiance Mask
Tatcha's Violet C Radiance Mask is so good, two editors dubbed it their favorite beauty splurge.
“This face mask is soft on my skin, feels utterly hydrating while also purifying and is such a fun lavender color for all my #selfie dreams!” —Corley M., Executive Assistant + Editorial Coordinator
“The Violet-C Radiance Mask from Tatcha is seriously one of the greatest face masks I've ever used (and I have tested a lot of masks). It instantly makes my skin feel cleaner, brighter and more refreshed. I haven't felt an ounce of regret about spending all that money on it.”—Abby H., Associate Editor
Vintner's Daughter Active Botanical Serum
“I initially splurged on this all-natural face oil because of the hype—which turned out to be real. My skin feels hydrated and looks clear, and I've never gotten more comments about that elusive ‘glow.’ It's like liquid gold and I treat it like a precious child among my many skincare products.” —Kathryn G., Associate Food Editor
Chanel Ultrawear Flawless Compact Foundation
“This was one of the first nice makeup products I got as a teen and I have (unfortunately for my wallet) been buying it religiously ever since. I apply the powder with a big fluffy brush to set my liquid foundation and concealer. It keeps my combination skin from looking greasy but also never looks caked on.” —Dena S., Fashion Editor
Elizabeth and James Nirvana White Eau de Parfum
“I love perfume. I usually reach for Elizabeth and James Nirvana White because it smells so clean, yet floral and feminine. Plus, it's no secret that our sense of smell is so closely related to memory. Who doesn't want to be reminded of special moments with a simple spritz?” —Rachel G., Associate Managing Editor
Ursa Major Golden Hour Recovery Cream
“I discovered Ursa Major’s Golden Hour Recovery Cream when I was pregnant with my son and did a deep clean of my beauty habits. It feels so luxe when it goes on and also doesn't irritate my skin at all. In fact, I noticed a major change in my complexion when I made the switch from my previous moisturizer—it softens and hydrates my skin, but also absorbs quickly. Definitely worth the $48 every other month.” —Rachel B., Director, Special Projects
Oribe Thick Dry Finishing Spray
“There are so many things that I love about Oribe's Dry Finishing Spray. It instantly refreshes a second-day blow out or makes natural waves look sleeker and more voluminous. I also love using it on my naturally-wavy hair while I'm blow-drying to achieve a straight, but full-bodied style. Basically, it's the best multi-use product in my hair arsenal." —Lex G., Entertainment and News Editor
Beboe Therapies High Potency CBD Serum
“I’m a huge fan of CBD (if it’s a placebo, please don’t tell me!). And when I discovered that this Instagram-friendly cannabis brand also makes a CBD-infused serum I had to get my hands on it. I’ve been a fan since the first use thanks to its brightening, clarifying and hydrating benefits. I’ll compare the results to those of Vintner’s Daughter’s Active Botanical Serum…for $40 cheaper. And it’s unrefined so you still get a bit of an herbal cannabis smell (without any psychoactive effects). I feel instantly cooler using it and my skin is the glowiest it’s ever been.” —Brianna L., Commerce Editor
Chanel Le Correcteur de Chanel Long-Wear Concealer
“Dear Le Correcteur de Chanel, ILYSM. The color I use (20-Beige) is a perfect match. The formula is long lasting. And it's something I use daily, so that helps me justify the cost (it's an investment!). Plus, so many concealers have failed me in the past, and this one has never. Chanel is my tried and true.” —Lauren G., VP, Content Operations
Sunday Riley Good Genes
“I'm a tinted moisturizer devotee (I find foundation to be way too heavy), but in the summer, even light-coverage formulas feels suffocating on my face. That means I'm even more vigilant about how my skin looks naked. Good Genes has been a game-changer. It promises to clarify, smooth and retexturize the appearance of skin—and it actually does. Every morning I apply it all over my face, layering it underneath a water gel moisturizer and sunscreen, and my skin looks even-toned and dewy. You only use one pump at a time, which eases the blow of the price tag.” —Sarah S., Editor
Biologique Recherche Lotion P50 Original "1970"
“I had heard rumors of this potent product but, considering the price and the fact that there are so many other products out there, I held out. Then I simply muttered the product name and all the beauty editors at PureWow spun around to tell me they use it religiously and that I should invest. Dubbed a ‘facial in a bottle,’ Lotion P50 is like a toner that exfoliates, hydrates and balances the pH of your skin. Although the brand sells multiple variations of P50, I went with the original 1970 potion, which has an ingredient called phenol that may or may not be illegal in Canada. While some people are turned off by that, I was like, yes, pour the strong stuff on my face. I've been using it twice a day for the past three weeks and my skin is noticeably brighter, more even and hydrated. I'm sold.” —Dara K., Senior Editor
Josh Rosebrook Nutrient Day Cream Tinted SPF 30
“My skin and I are picky when it comes to sunscreen. I look for mineral SPF with clean ingredients and a formula that doesn't cause my skin to freak out (a usual occurrence). After discovering this dreamy tinted moisturizer-sunscreen hybrid from Josh Rosebrook, I felt like I hit the skin-care jackpot. The tinted Nutrient Day Cream creates a subtle glow instead of a white residue, contains skin-loving ingredients like chamomile and rose hip and miraculously doesn't break me out. That feels worth the splurge. (And okay, I buy the travel size to make my wallet feel a little better).” —Michaela M., Social Editor
Aquis Lisse Luxe Hair Turban
“At 30 bucks, this towel is not a huge splurge on its own. But it is rather indulgent, because I already own one. I just want a backup so I always have a fresh one ready while the other one is in the wash. They really are that good. They cut my dry time in half and keep my hair from frizzing up.” —Jenny J., Senior Beauty Editor
PureWow may receive a portion of sales from products purchased from this article, which was created independently from PureWow's editorial and sales departments.