15 Beauty Products That Have Gone Viral On TikTok

Caroline Bologna
·Senior Reporter, HuffPost Life
Updated ·1 min read

TikTok has brought us countless cleaning hacks, recipes, and for the makeup and skin care lovers out there, beauty product recommendations.

From foundations to lipsticks to cleansers, a viral TikTok endorsement has the ability to skyrocket sales so much so that cosmetic brands are even turning their marketing efforts to the platform.

Below, we’ve rounded up 15 beauty products that have gone viral on TikTok.

KVD Beauty Good Apple Skin-Perfecting Foundation Balm

Kat Von D's former makeup brand got a lot of attention in <a href="https://www.goodmorningamerica.com/style/story/kvd-beauty-good-apple-foundation-viral-tiktok-76608498" target="_blank" rel="noopener noreferrer">March 2021</a> thanks to rave reviews on TikTok for its full-coverage foundation. <br /><br /><strong><a href="https://go.skimresources.com?id=38395X987171&amp;xs=1&amp;xcust=tiktokbeauty-Caroline-Bologna-05-03-21-&amp;url=https%3A%2F%2Fwww.kvdveganbeauty.com%2Fface%2Ffoundation%2Fgood-apple-skin-perfecting-foundation-balm%2F20050.html" target="_blank" rel="noopener noreferrer">Get the KVD Beauty Good Apple Skin-Perfecting Foundation Balm for $38.</a></strong>

Tower 28 Beauty ShineOn Milk Lip Jelly

Sales for Tower 28 Beauty's ShineOn Milk Lip Jelly <a href="https://www.southernliving.com/fashion-beauty/beauty-makeup/tower-28-shineon-milky-lip-jelly-tiktok" target="_blank" rel="noopener noreferrer">reportedly jumped 400%</a> thanks to its brush with viral TikTok fame in March 2021. (Note: The coconut flavor is a fan favorite.) <br /><br /><strong><a href="https://go.skimresources.com?id=38395X987171&amp;xs=1&amp;xcust=tiktokbeauty-Caroline-Bologna-05-03-21-&amp;url=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Ftower-28-shineon-milky-lip-jelly-P462895" target="_blank" rel="noopener noreferrer">Get the Tower 28 Beauty ShineOn Milk Lip Jelly for $14.</a></strong>

Maybelline New York Lash Sensational Sky High Mascara

Maybelline New York's Lash Sensational Sky High Mascara <a href="https://www.allure.com/story/maybelline-new-york-sky-high-mascara-review" target="_blank" rel="noopener noreferrer">sold out multiple times</a> on Ulta Beauty after going viral on TikTok in January 2021.<br /><br /><strong><a href="https://amzn.to/3xUdP8u" target="_blank" rel="noopener noreferrer">Get Maybelline New York's Lash Sensational Sky High Mascara for $8.98.</a></strong>

Dr. Jart+ Cicapair Tiger Grass Color Correcting Treatment

This longtime favorite of many beauty editors, which uses a green hue to counteract redness in the skin, has been <a href="https://www.popsugar.com/beauty/Dr-Jart-Cicapair-Tiger-Grass-Color-Correcting-Treatment-44343685" target="_blank" rel="noopener noreferrer">reaching wider audiences on TikTok</a> since 2020. <br /><br /><strong><a href="https://go.skimresources.com?id=38395X987171&amp;xs=1&amp;xcust=tiktokbeauty-Caroline-Bologna-05-03-21-&amp;url=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fcicapair-tiger-grass-color-correcting-treatment-spf-30-P411540" target="_blank" rel="noopener noreferrer">Get the Dr. Jart+ Cicapair Tiger Grass Color Correcting Treatment for $52.</a></strong>

e.l.f. Cosmetics Flawless Brightening Concealer

This drugstore concealer is one of multiple <a href="https://www.today.com/shop/elf-flawless-brightening-concealer-t210206" target="_blank" rel="noopener noreferrer">e.l.f. Cosmetics products TikTok users are loving</a>. <br /><br /><strong><a href="https://go.skimresources.com?id=38395X987171&amp;xs=1&amp;xcust=tiktokbeauty-Caroline-Bologna-05-03-21-&amp;url=https%3A%2F%2Fwww.ulta.com%2Fflawless-brightening-concealer%3FproductId%3Dpimprod2020784" target="_blank" rel="noopener noreferrer">Get the  e.l.f. Cosmetics Flawless Brightening Concealer for $5.</a></strong>

Glow Recipe Watermelon Glow Niacinamide Dew Drops

<a href="https://www.thezoereport.com/beauty/glow-recipe-tiktok-watermelon-glow-toner-dew-drops" target="_blank" rel="noopener noreferrer">Two Glow Recipe watermelon products</a> got a boost from TikTok, including the Watermelon Glow Niacinamide Dew Drops.<br /><br /><strong><a href="https://go.skimresources.com?id=38395X987171&amp;xs=1&amp;xcust=tiktokbeauty-Caroline-Bologna-05-03-21-&amp;url=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fglow-recipe-watermelon-glow-niacinamide-dew-drops-P466123" target="_blank" rel="noopener noreferrer">Get the Glow Recipe Watermelon Glow Niacinamide Dew Drops for $34.</a></strong>

The Ordinary AHA 30% + BHA 2% Peeling Solution

A January video on TikTok showing the effects of this peeling solution from The Ordinary <a href="https://www.instyle.com/beauty/skin/the-ordinary-peeling-solution-tik-tok-viral-video" target="_blank" rel="noopener noreferrer">reportedly prompted the sale</a> of more than 50,000 units. <br /><br /><strong><a href="https://go.skimresources.com?id=38395X987171&amp;xs=1&amp;xcust=tiktokbeauty-Caroline-Bologna-05-03-21-&amp;url=https%3A%2F%2Fwww.ulta.com%2Faha-30-bha-2-peeling-solution%3FproductId%3Dpimprod2007102" target="_blank" rel="noopener noreferrer">Get The Ordinary AHA 30% + BHA 2% Peeling Solution for $7.20.</a></strong>

NYX Professional Makeup Shine Loud High Shine Lip Color

TikTok users have raved about the <a href="https://www.buzzfeed.com/mariemlodi/tiktok-beauty-hack-lipstick-mask" target="_blank" rel="noopener noreferrer">smudge-resistant, long-lasting power</a> of this NYX lip product, which went viral around the end of 2020 and beginning of 2021. <br /><br /><strong><a href="https://go.skimresources.com?id=38395X987171&amp;xs=1&amp;xcust=tiktokbeauty-Caroline-Bologna-05-03-21-&amp;url=https%3A%2F%2Fwww.ulta.com%2Fshine-loud-vegan-high-shine-long-lasting-liquid-lipstick%3FproductId%3Dpimprod2020796" target="_blank" rel="noopener noreferrer">Get the NYX Professional Makeup Shine Loud High Shine Lip Color for $11.50.</a></strong>

Urban Skin Rx Even Tone Cleansing Bar

In January 2020, the founder of Urban Skin Rx <a href="https://www.voguebusiness.com/beauty/affordable-beauty-brands-are-finding-fame-on-tiktok-whats-next" target="_blank" rel="noopener noreferrer">saw sales triple</a> due to a TikTok video about the brand's Even Tone Cleansing Bar.<br /><br /><strong><a href="https://amzn.to/3ti8sfH" target="_blank" rel="noopener noreferrer">Get the Urban Skin Rx Even Tone Cleansing Bar for $12.93.</a></strong>

L’Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder

This drugstore foundation was all the rage <a href="https://people.com/beauty/loreal-infallible-fresh-wear-powder-foundation-amazon/" target="_blank" rel="noopener noreferrer">after a February TikTok video</a> about low-cost alternatives to pricier foundation.<br /><br /><strong><a href="https://amzn.to/3efc0ee" target="_blank" rel="noopener noreferrer">Get the L&rsquo;Or&eacute;al Paris Infallible 24H Fresh Wear Foundation In A Powder for $11.99.</a></strong>

Freck The Original Freckle

One TikTok beauty method <a href="https://www.thelist.com/340441/this-bizarre-beauty-trend-is-blowing-up-on-tiktok-right-now/" target="_blank" rel="noopener noreferrer">getting a lot of attention in 2021</a> is the practice of drawing faux freckles on your face with products like Freck Beauty's freckle pen. <br /><br /><strong><a href="https://go.skimresources.com?id=38395X987171&amp;xs=1&amp;xcust=tiktokbeauty-Caroline-Bologna-05-03-21-&amp;url=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Ffreck-beauty-freck-og-the-original-P468653" target="_blank" rel="noopener noreferrer">Get Freck Beauty's Freck The Original Freckle for $28.</a></strong>

CeraVe Renewing SA Cleanser

CeraVe's devoted following predates TikTok, but the platform has <a href="https://www.buzzfeed.com/farrahpenn/viral-tiktok-skincare-cera-ve" target="_blank" rel="noopener noreferrer">created a new frenzy around the skin care brand</a> in 2020.<br /><br /><strong><a href="https://amzn.to/3egUqXe" target="_blank" rel="noopener noreferrer">Get the CeraVe Renewing SA Cleanser for $9.89.</a></strong>

Revlon Oil-Absorbing Volcanic Roller

Revlon's oil-absorbing roller <a href="https://people.com/beauty/revlon-oil-absorbing-volcanic-roller/" target="_blank" rel="noopener noreferrer">dethroned blotting papers</a> thanks to its 2020 TikTok fame.<br /><br /><strong><a href="https://amzn.to/3xCLByK" target="_blank" rel="noopener noreferrer">Get the Revlon Oil-Absorbing Volcanic Roller for $7.98.</a></strong>

Cocokind Mymatcha All-Over Moisture Stick

<a href="https://www.purewow.com/beauty/cocokind-top-sellers" target="_blank" rel="noopener noreferrer">"TikTok famous" brand</a> Cocokind's all-over moisture stick can be used on other parts of your face beyond your lips. <br /><br /><strong><a href="https://amzn.to/339goVN" target="_blank" rel="noopener noreferrer">Get the Cocokind Mymatcha All-Over Moisture Stick for $8.99.</a></strong>

Isle of Paradise Self-Tanning Drops

TikTok users helped <a href="https://www.instyle.com/beauty/isle-of-paradise-tiktok-sephora" target="_blank" rel="noopener noreferrer">popularize Isle of Paradise's self-tanning drops</a> in 2020, and the craze has <a href="https://www.today.com/shop/tiktok-self-tanning-hack-t212026" target="_blank" rel="noopener noreferrer">continued into this year</a>. <br /><br /><strong><a href="https://amzn.to/3tgVsH2" target="_blank" rel="noopener noreferrer">Get the Isle of Paradise Self-Tanning Drops for $31.85.</a></strong>

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This article originally appeared on HuffPost and has been updated.