Barclays' new Gay Pride logo is upsetting social media: 'This is not putting the customer first'

Elise Solé
Updated
Barclays changed its logo to support Gay Pride Month and set off angry customers. (Photo: Twitter/Barclays U.K. Help)
Barclays changed its logo to support Gay Pride Month and set off angry customers. (Photo: Twitter/Barclays U.K. Help)

Barclays has a rainbow logo in support of Gay Pride — and some customers are threatening to change banks over it.

The temporary logo on the bank’s mobile app signifies June Pride month and currently appears on the Twitter pages of Barclays’ U.S., Barclays U.K., and Barclays U.K. Help.

Barclays was included on a list of companies that “consistently demonstrated exemplary practice to support lesbian, gay, bi and trans staff,” according to Stonewall, an LGBTQ advocacy group in the U.K.

But so many people disliked the colorful insignia and said they would take their business elsewhere. “Not impressed....I’m not a member of the LGBT movement and wouldn’t want people to think I am,” wrote an app reviewer. And another reviewer commented that the logo was “unacceptable!”

Barclays then took another controversial step by tweeting apologies to upset customers.

But of course, the bank’s new look brightened some people’s day.

A Barclays representative tells Yahoo Lifestyle, “We’ve temporarily changed our logo to celebrate LGBT+ Pride. It’s one of the many ways we stand in solidarity with our colleagues and customers on the journey for true LGBT+ equality.”

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