New Balance Activates Grassroots Campaign At London Marathon

At this year’s TCS London Marathon, New Balance brings the ‘Run Your Way’ campaign to life through a grassroots approach. Acknowledging that local running communities reach and support runners with true authenticity, New Balance serves the mission of ‘Run Your Way’ by building the power of these groups that serve their individual community and featuring their leaders in this year’s campaign imagery.

Officially launched in 2023, ‘Run Your Way’ is all about supporting the individuality of all who run, by removing running stereotypes and encouraging everyone around the world to run their own way. The campaign aims to promote an inclusive, positive, and uplifting running environment for all – no matter how you run.

Recognizing that community is at the heart of today’s running culture, at this year’s TCS London Marathon, New Balance has partnered with eight London running communities based on their authentic connection to ‘Run Your Way’, sharing the mission to promote an uplifting environment around running ahead of this year’s Marathon and beyond.

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New Balance champions the power of community and recognizes the importance of brand support, visibility, and authentic connection to elevate these communities around the world of running. The brand works with each run club in a tailored way to help reach their individual goals, including providing product, sponsored events, and race opportunities.

Erica Tappin, New Balance Head of Global Marketing for Running, said: “Run Your Way is truly about celebrating everyone’s individual reasons for running, and nobody embodies this more than our community runners. We’re proud to be supporting some amazing communities across the UK, and we hope that sharing their stories will inspire many more people to get running.”

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The London ‘Run Your Way’ partnerships feature runners from a number of running communities across the UK including; 2-Step, We Run Edinburgh, Run The Boroughs, Sikhs In The City, Birmingham Swifts, Runderbolts, Grove Lane Runners and Snappy Runners. These runners feature alongside, New Balance athletes Alex Yee and paralympic athlete, Catherine Debrunner.

As the official apparel and footwear sponsor of the TCS London Marathon, the latest ‘Run Your Way’ campaign revealed the 2024 TCS London Marathon training and race ranges, a unique capsule collection of kit for runners to use in their training and on the day of this year’s event.

Included within this is a London Edition Fresh Foam X 1080v13, New Balance’s signature running shoe, alongside a London Edition FuelCell SuperComp Elite v4, the brand’s premium race shoe. Follow Men's Journal Sneakers for all your footwear news.

Related: New Balance Kicks Off 2024 with a Focus on Running