A bakery owner is slamming influencers who asked him for free pastries

A restaurateur is stirring a major online

debate after calling out a group of social media

influencers who asked him for free food.

Brian Campbell owns Miann, a dessert restaurant

and pastry shop in Auckland, New Zealand.

The business owner told BuzzFeed News that his

restaurant, which was closed for several weeks

amid the country’s lockdown, began opening for

online orders during the week of April 20.

Almost immediately, he started receiving

messages from social media influencers

asking to “collab” with his shop.

Those messages, which totaled to at

least six in a single day, essentially

amounted to requests for free food.

In exchange, the influencers said

they would promote Miann online.

Campbell was not pleased by that

idea, and on April 24 he shared a message

on Instagram, calling out the users who

had asked him for “free products”.


Think about the Restauranters, food producers

that have had ZERO income for a month”.

Think about the PEOPLE whom you are asking for

stuff for free from, to boost your own profile”.

Many commenters were incredibly

supportive of Campbell, calling the

influencers’ requests “shameful”.

Still, not everyone was as outraged. Some users

argued that influencers provide advertising for

restaurants, which ultimately helps their business.

But Campbell says the response has been largely

positive, telling BuzzFeed News that other industry

professionals have reached out to thank him.

“People in the industry are being like ‘thank f***

someone spoke up’ and just general customers

[have been] asking if these requests really happen”