When Baby Phat launched in 1999, I was decidedly within the boundaries of one of the key demographics; Kimora Lee Simmons was one of the most glamorous women walking the Earth, and I was one of the most trend-conscious 20-year-old sorority girls walking the… Tallahassee. The appeal was obvious. Understandably, one might think that I've since outgrown what would draw me to the iconic brand (I'll be honest — I didn't partake in 2019's Forever 21 Baby Phat anniversary collection), but three little words have roped me right back in: Baby Phat Beauty.
Simmons and her daughters, Ming and Aoki, have just launched a beauty collection that brings back the shimmer and — as Simmons puts it — "fabulosity" of Baby Phat and the era that introduced us to it. Its debut product is the Shimmer Dreams set ($45), which comes in three versions: Ethereal, Opulence, and Divine.
Each of the three kits comes with an Illuminating Body Spray, Hydrating Body Lotion, and Plumping Lip Gloss. The differences between them are the scents — Ethereal is pear and amber, Opulence is floral with bergamot and caramel, and Divine is a citrusy blend with jasmine and vanilla — and the gloss and spray colors, though all fall into the pink category.
The collection represents much more than just a glam look and some solid nostalgia, though. It's about authenticity, empowerment, and representation.
"When I launched Baby Phat in 1999, I had to fight for a seat at the table in both the high-fashion and streetwear worlds. I did that by staying true to myself and bringing up an entire generation who embraced diversity, body positivity, and body confidence all while being unapologetically glam and sexy," Simmons said in a statement. "Buying back the brand has given me the opportunity to tell that story all over again to a new generation — a generation I raised. Launching into beauty, feels like the most relevant way to tell that story in today's landscape."
Furthermore, a portion of the proceeds from Baby Phat Beauty's sales will be donated to Fair Fight, the election-reform and voter-education organization founded by Stacey Abrams.
Baby Phat Beauty's Shimmer Dreams sets are now available for $45 each on babyphatbeauty.com.
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Originally Appeared on Allure