Axe Body Spray praised for shutting down homophobic commenter: 'Gay rights are human rights'

Erin Donnelly
Axe's Twitter account took down a commenter criticizing them for mocking a proposed Straight Pride Parade. (Photo: Gordon Chibroski/Portland Press Herald via Getty Images)
Axe's Twitter account took down a commenter criticizing them for mocking a proposed Straight Pride Parade. (Photo: Gordon Chibroski/Portland Press Herald via Getty Images)

With Pride Month in full swing this June, brands are pushing their rainbow-print products in hopes of winning over the LGBTQ community. Over at Axe, however, it simply took a couple of tweets to achieve ally status.

The men’s grooming brand — known for its body spray — is earning props after the person running its Twitter account turned a joke at its expense into an opportunity to support gay rights.

It all started when news broke that a small group in Boston is planning to throw a Straight Pride Parade, claiming that gay rights parades during Pride Month discriminate against heterosexuals. The proposed parade has been widely mocked online, with Chris Evans calling the men behind it “homophobic.” Another critic joked that a Straight Pride Parade would feature a “giant Axe body spray” float.

Axe, however, begged to differ, shooting back, “We’ll be at the parade that matters and this one isn’t it.”

The comment ruffled the feathers of one Straight Pride Parade supporter, who accused Axe of being “uninclusive and intolerant” and slamming its products for smelling “like garbage.” Axe fired back with a cutting comeback.

And just like that, Axe became the toast of the internet — unless you’re Jill, of course. (For the record, she is maintaining her “right to express my opinion,” according to an exchange with a critic.)

To recap: The year is 2019. Donald Trump is president, and Axe Body Spray is a burgeoning gay icon.

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