The Athlete’s Foot Signs LSU Women’s Basketball Star Flau’jae Johnson to NIL Deal

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The Athlete’s Foot (TAF) has entered a Name, Image, and Likeness partnership with LSU Tigers star Flau’jae Johnson.

The sophomore guard has been tapped as a brand ambassador for the retailer, which will see Johnson in a series of brand initiatives, community engagements and content creation endeavors through the end of the year.

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To start, Johnson will make an appearance at a meet and greet for the grand opening of The Athlete’s Foot newest Baton Rouge, La., store on Highland Road, which is scheduled for April 19.

lsu tigers, flau'jae johnson
Flau’jae Johnson #4 of the LSU Tigers celebrates after defeating the UCLA Bruins during the second half in the Sweet 16 round of the NCAA Women’s Basketball Tournament at MVP Arena on March 30, 2024 in Albany, New York. The LSU Tigers won, 78-69.Getty Images

“Flau’jae’s story is one of perseverance, talent, and inspiration. She perfectly embodies the values and spirit of TAF, making her an ideal brand ambassador for our community,” Darius Billings, VP of marketing and community engagement at The Athlete’s Foot, said in a statement.

Johnson has continued to make headlines this month during the 2024 Women’s NCAA Tournament. Despite the LSU Tigers’ 94-87 loss to Iowa in the Elite Eight on Monday night, Johnson led LSU with 23 points. Last year, LSU took home the NCAA title after defeating Caitlin Clark and the Iowa Hawkeyes. Johnson was critical to the team and she was the Southeastern Conference (SEC) Freshman of the Year during the 2022-23 season.

Said Johnson, “[This is] a platform where I can share my story, connect with others who are chasing their dreams, and blend my worlds of basketball and music. I’m excited to be a part of this partnership with TAF, and I hope to continue to inspire others.”

Outside of basketball, Johnson is a rapper and is currently signed with Roc Nation.

The retailer continues to champion young athletes. In June last year, The Athlete’s Foot teamed up with HBCU Elite 100 for a national signing event program at its Lee Street location in Atlanta, Ga. Student athletes and champs participating in the signing included Xavier Griffith representing Clark Atlanta men’s basketball, Cedric Taylor III representing Morehouse men’s basketball, Perry Smith Jr. representing North Carolina Central University men’s basketball, Jalal McKie representing North Carolina A&T men’s basketball, Myori Pruitt representing Clark Atlanta women’s basketball, and Haley Dalton representing Winston-Salem State University women’s basketball.

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