As the Snapchat editor for Cosmopolitan, I attract millions of viewers to our Discover channels every single day. But while I’m good at my job, I’m awful at maintaining a personal brand that’s interesting to anyone other than my mom. In fact, I’ve publicly failed at influencing several times.
True fans will recall the time I tried to become a butt influencer by eating and weight lifting my way to a bigger ass in two weeks. While my tush is still thicc (thanks for asking!), I don’t yet have a fitness app or, I don’t know, a line of edible thongs. I also tried becoming Chrissy Teigen by cooking my way through Cravings 2. But my cookbook deal is nowhere to be found, and I’m still not married to John Legend.
I thought the sun had set on my influencer trajectory until I discovered mukbang—a phenomenon in which vloggers eat ridiculous amounts of food on camera. Imagine: seafood boils, platters of spicy shrimp, towers of crab, you name it. It originated in South Korea but migrated to the U.S. via YouTube. Oh, and did I mention that these videos earn their stars a hell of a lot of money? And that wearing sweatpants is acceptable?
Recently, while watching Eat With Que take down a 15-pound lobster, I thought to myself, Perhaps I’ve failed at my other influencer pursuits because I’m destined to be a mukbang star. Also: Perhaps I can pay off my student loans by turning my body into a human vessel for seafood.
Success wasn’t guaranteed, but it was worth a shot.
I knew that I needed to do my homework before I could dive mouthfirst into this endeavor. So I binge-watched dozens of mukbang videos, FaceTimed with a legit mukbang influencer, and took a field trip to the fish market. There, I locked eyes with one lobster in the tank—a real beady-eyed sucker looking to stir up some trouble—knelt down to his level, put my hand to his claw, and whispered, “You don’t scare me, chief. I’m from New Jersey.”
Am I going to be the world’s next top mukbang star, or did I crack under pressure? Check the video to find out!
For more stories like this, including celebrity news, beauty and fashion advice, savvy political commentary, and fascinating features, sign up for the Marie Claire newsletter.
You Might Also Like