'Vanderpump Rules' star Ariana Madix is cashing in on her heartbreak. After Scandoval, she signed at least 3 brand deals and raked in thousands of dollars.

• "Vanderpump Rules" star Ariana Madix just announced a partnership with Duracell.

• In a viral new ad for the battery brand, Madix poked at her ex Tom Sandoval, who cheated on her.

• While the tide may turn on Madix, I say she should seize every chance to cash in on her heartbreak.

Ariana Madix doesn't owe us anything – but she whether she knows it or not, she is teaching us all a lesson in how to turn heartbreak into profit.

For those of you who have been living under a rock over the past few months, let me give you a brief summary as to who exactly Madix is and why her latest partnership, a deal with battery brand Duracell, matters. A reality star from Bravo's "Vanderpump Rules," a spinoff show from "The Real Housewives of Beverley Hills," Madix was at the forefront of the show's biggest scandal in its 10-year run, which exploded in real-time back in March.

It was then when news broke that Madix's boyfriend and fellow cast member Tom Sandoval had been having a months-long affair with their other co-star, Raquel Leviss.

Dubbed "Scandoval" by Bravo viewers, the cheating scandal drew an influx of new fans – myself included – keen to watch the season come to its dramatic head during Wednesday night's final reunion episode.

But while viewers like myself have been trying to parcel together every last detail of how the scandal went down over the past few months, Madix has been busy getting her bread – and rightly so.

Since the break up, Madix has signed brand deals left and right with Uber Eats, BIC Razors, and most recently, Duracell, which just launched a 26-second advertisement starring Madix across its social media platforms.

On TikTok, the clip, which already has well over 2 million views as of Friday, contains a series of not-so-subtle digs at Sandoval. From Madix throwing away a bottle of white nail polish, the color her ex often sports, to showing a well-stocked cupboard full of toilet paper (Sandoval complained in the show that Madix never went to the store to buy home essentials), the advert is a prime example of how Madix has chosen to lean into the public interest surrounding her heartbreak while simultaneously cashing in on it.

"I'm done with anything basic," Madix says in the advert. "Moving forward, I'm looking for something premium. Something long-lasting. And Duracell is guaranteed to last 12 years. That's much better than 10."

If anyone's going to cash in on Scandoval, why shouldn't it be Madix?

Let's be clear, Madix is the victim of the cheating scandal.

So if anyone is going to try to capitalize off a bitter breakup, one broadcasted to the world, why shouldn't it be her? Especially when Bravo is likely turning a profit on the influx of viewers and her ex, Sandoval, is continuing to tour with his cover band, which is surely attracting more attention than ever before due to the scandal.

With every brand deal she's signed, Madix has started to receive criticism for her decision to make a profit on Scandoval. She addressed it in the interview for her new cover with Glamour, telling the publication that she's said yes to nearly every single partnership because, at the end of the day, money is money.

"We have no generational wealth in our family," Madix said. "I want to make enough money to be able to take care of my mom and my brother and any other family members who may or may not need it. I never want to worry about it ever, ever, ever. So I will work as much as possible to not have to."

So while the tide may be turning on Madix for cashing in on her heartbreak, I say she should seize every single opportunity because nothing – not even Scandoval – lasts forever.

Read the original article on Insider