Fans of pastel and other "unnatural" hair colors know the sad truth: You typically need to have light hair for those hues to make an impact. While some deeper colors will show up on dark hair, for the most part, those who want any kind of rainbow fantasy shade have to go through the bleaching process. That's why Arctic Fox hair color is finally launching a lightening kit called Bleach, Please.
Though there are other types of hair bleach on the market, fans of Arctic Fox have been waiting for the brand to release its own version since its conception back in 2014. Beauty influencer Kristen Leanne launched the vegan and cruelty-free brand as a nod to her love for both animals and colorful hair. “When our hair-color line first launched, we focused on semi-perm hair color and put everything into making it the best it could be, but fast-forward a few years, we knew the next step was to produce additional vegan products that inspire self-expression, without damaging hair or putting animals at risk,” says Leanne.
The Bleach, Please kit has basically everything you need to lighten your hair in preparation for pinks, purples, platinums, or anything in between. Included in the kit are a vegetable-based cream bleach, a developer, and a pair of latex-free gloves.
The bleach, which lightens up to eight levels, is made without beeswax, which some hair-care brands sneak in for moisture. Still, most bleach actually is animal product–free. What it's not, often, is cruelty-free. But as with all Arctic Fox hair colors, this bleach is made in Southern California with non-GMO, plant-based proteins, and no animal testing. The bleach also contains a violet base to help cool down yellow tones, though a brass-banishing toner and purple shampoo will help too.
You probably know bleach can wreak havoc on your hair, so the brand added natural ingredients to the developer to help minimize them. Mango and cocoa seed butter work to soothe the scalp and strands, açaí helps strengthen hair, and papaya fruit extract can help improve circulation at the hair follicle. That doesn't mean your hair is going to be magically saved, though. You still need to follow up bleach with weekly conditioning masks, as well as protein treatments such as Olaplex and L'Oréal Professionnel Smartbond.
Still, lightening your hair at home is a lot more difficult than trying a semi-permanent color like Arctic Fox's other shades. The darker your natural hair, the harder it will be to lift and the biggest risk you'll run for damage. This is especially true if you have color-treated hair to begin with. But if you already do your own hair or you have a pro who can help, Arctic Fox's Bleach, Please could be a great option to lighten up your crown. Plus, there's a charitable component perfect for animal lovers: The company gives back by donating 15% of its profits to prevent animal cruelty, through charities including Second Chance Animal Services and International Fund for Animal Welfare.
“We are beyond thrilled to launch our DIY-friendly bleach kit. It is packed with natural strengthening, nourishing, and rejuvenating ingredients and has everything you need to make it an easy process," says Leanne. "We worked so hard on this and can’t wait to see the fun looks our Fox Fam creates."
Bleach, Please launches on November 15 on arcticfoxhaircolor.com for $20.
More hair stories to check out:
- Why It Matters That Retailers Are Finally Casting Models With Natural Afros
- The Big Reason You Shouldn’t Bleach Your Roots If You Want Rainbow Hair
- These Are the Best Purple Shampoos and Conditioners for Blondes
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Originally Appeared on Allure