Apple Just Announced a New 'Reengineered' Watch and Next-Gen iPhones

Tim Cook stepped up on stage in Apple's Cupertino, California HQ to announce the latest and greatest hardware and software on the way from the tech giant in its annual September event. Like just about every other year in recent memory, that means new iPhones, iPads, and Apple Watches (minus 2020, when the iPhones were dropped later in the year).

While the event was once again streamed virtually in place of the previously standard in-person bash for tech world notables, celebrities, and journalists due to the Covid-19 pandemic, the presentation was quick and to the point, a welcome change for anyone who just wants the fast facts about the new releases.

While just about everyone who uses technology might find reason to be excited about the new Apple releases, fans of fitness and health might be particularly hyped about the new Watch. The wearable continues to emphasize active lifestyles with fitness and health tracking, and the "reengineered" Series 7 features a bigger display and fast charging for even easier wear.

Photo credit: Men's Health
Photo credit: Men's Health

Let's take a look at all the new announcements. If you were hoping for new AirPods, you'll just have to keep waiting.

Apple Watch Series 7

Photo credit: Apple
Photo credit: Apple

The first big update came with the next Apple Watch. The Series 7 has a reengineered display and shape, making it one of the most dramatic changes for the wearable since it was first introduced in 2015.

The display is bigger than any other Apple Watch, even though its housed within casing that is almost identical to that of previous generations (don't worry—all your old Watch bands will still work with the new design). That's partly possible thanks to the new shape, which has slightly more rounded corners than the old design. The display is improved, too, and up to 70 percent brighter with a new user interface.

The larger screen will also allow users to do more with their wearable. There's now a full keyboard for quick messaging, which uses predictive text tech to help you jot out responses to your contacts right on your wrist. New watch faces take advantage of the larger screen, too, pushing to the very edge of the display.

The Series 7 also features improved durability with new crack resistant screen, IP6X resistance for dust, and WR50 water resistance. Cyclists will see a whole round of improvements for that type of tracking, and watchOS 8 includes new Tai Chi and Pilates activity types and a Mindfulness app.

The battery life estimate remains the same as the previous generation, at about 18 hours per charge. But the Series 7 will be easier and quicker to power up, with a new fast charging system that can reach 80 percent capacity in 45 minutes, or 8 minutes to track 8 hours of sleep.

The Apple Watch Series 7 will be available in aluminum, stainless steel, and titanium casings, starting at $399 later this fall.

iPhone 13 Pro and 13 Pro Max

Photo credit: Apple
Photo credit: Apple
  • 4 finishes, including new Sierra Blue

  • Smaller TrueDepth front camera

  • Ceramic Shield glass

  • IP68 water resistance

  • A15 Bionic chip for improved performance

  • Super Retina XDR Display for brighter screen

  • ProMotion Display

  • New camera system for improved photography

  • Cinematic Mode video for improved focus control

  • Pro video features for end-to-end workflow

  • Improved battery life from previous generation

  • New 1 terabyte storage option

  • Starts at $999 for Pro, $1099 for Pro Max

  • Pre-order Friday, available September 24

iPhone 13 and 13 mini

Photo credit: Apple
Photo credit: Apple
  • 5 new colors

  • TrueDepth front facing camera

  • A15 bionic chip for improved performance

  • 12MP camera

  • Cinematic Mode video for improved focus control

  • 5G improvements

  • Battery improvements from the previous generation

  • New 512GB storage option

  • Starting at $699 for mini, $799 for standard model

  • Pre-order Friday, available September 24

Apple Fitness+

Photo credit: Apple
Photo credit: Apple
  • Expands to 15 new countries with captions in 6 languages

  • New Pilates workouts

  • Guided meditations

  • Snow season sport prep workouts

  • Group Workouts for up to 32 friends launching later this fall

iPad

Photo credit: Apple
Photo credit: Apple


  • A13 Bionic chip for 20 percent faster performance

  • 12MP ultrawide front camera

  • Center Stage autodetection for video calls

  • True Tone display adjustments

  • iPad OS15

  • Starts at $329, with discounts for education. Available next week.

iPad mini

Photo credit: Apple
Photo credit: Apple


  • New colors

  • 8.3-inch Liquid Retina Display

  • TouchID in top button

  • USB-C port for faster data transfer

  • 12MP back camera

  • 12MP ultrawide front camera

  • Center Stage autodetection for video calls

  • New speakers for stereo in landscape

  • Starts at $499, available next week

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