By Sarah Kinonen. Photos: Getty Images, Courtesy of Sam Escobar.
Instagram. Snapchat. Facebook. No matter which platform you prefer, there's no denying the fact that now, more than ever, there are endless opportunities to share your life with the world — one smiling, triple-filtered seflie at a time. (Here's looking at you, Melania!) And as of today, Apple is adding one more option to the list: The tech giant just released a brand-new platform, Clips, a video-making app bound to bring out your inner Ava Duvernay.
Somewhere in the pixelated space between Apple iMovie, Insta Stories and Boomerang lies Clips, a free iOS app available in the AppStore. The video-creation platform allows users to create square videos with both new and older video clips using an easy-to-use drag-and-drop feature that seamlessly stitches discrete sections together. What's cool about Clips is that you're not limited on time. If you want to upload a whole, uncut 20-minute clip you can do so, easily, as the app allows video snippets up to 30 minutes, with a 60-minute limit for the entire movie. Oh, and if you like Emoji, that's great, because they can easily be incorporated to any clip. Clips also can automatically set fitting music arrangements to go over your masterpiece; the developers worked with pop composers to create soundtracks that automatically cut in sync with your video. And once you're done building your "Clip," you then have the opportunity to share it on whatever platform you'd like: Instagram, YouTube, Facebook, or whatever the kids are using these days. (RIP Vine.)
Why are we here at Allure so hype for it? Well, it's the perfect platform to share the endless makeup, skin-care, hair, and nail products we test — day in and day out, especially for our annual Best of Beauty Awards. Plus, talk about all of the tutorial opportunities backstage, behind-the-scenes, and in the office (we have some amazing visitors). Clips also has a crazily precise talk-to-text captioning capability, which is incredible for bringing you easy-to-follow how-tos. Suffice it to say, Allure editors may soon need to update their résumés as assistant producers slash video editors.
Check out our test run with the the app as we bring you a sneak peek into our Best of Beauty Awards preparations, here. To try it yourself (if you're an iOS user), head over to the AppStore and download it now — it's free.
This story originally appeared on Allure.
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