Shopping for a new foundation online is like shopping for a new bathing suit online—it takes some serious trial and error (and a whole lot of return labels). Tackle the task IRL, however, and it’s quick and painless: You can feel the formulas, test the shades in different lights, smear it on any surface of your skin, and know instantly if it’s The One—or a hard pass.
Miraculously, it only took one swipe of our new makeup-bag staple, Laura Geller Filter First Luminous Foundation ($38), to know we’d found our match. And being the good beauty lovers that we are, we’re bringing it to Byrdie Beauty Lab in Los Angeles from July 20 to 29 so you can try it out and see for yourself. Here’s exactly why it’s our holy grail…
A medium- to full-coverage foundation, this new formula gives your skin a soft, blurred effect like an IRL Insta filter, making imperfections optically disappear. The formula features a blend of pearls that reflect different types of lighting, so you get serious glow that looks less like the result of makeup and more like the after effects of a relaxing spa weekend.
In addition to dousing your skin in instant “pretty filter,” this makeup actually feels good on. But perhaps the best part of the nearly weightless-feeling foundation is its good-for-skin benefits that read more like skincare than makeup. The vegan product contains grape-seed oil for anti-aging, and aloe vera and vitamin E to soothe and protect.
Come try it out for yourself at Byrdie Beauty Lab in Los Angeles from July 20 to 29 at 611 N. La Cienega Blvd. Then, once you fall in love and find your perfect match, re-up your supply at LauraGeller.com.